How To BREAK THE ADDICTION To Negative Thoughts & Emotions In 31 MINUTES | Trevor Moawad | Transcription

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Introduction

Intro (00:00)

- If somebody says something out loud, it's 10 times more powerful than if they think it. And then as we started to study the data, particularly data that was just reinforced by Christine Porath from Georgetown and Harvard, that negativity is a multiple of four to seven times more powerful than positivity. So think about that. If I say something out loud, it's 10x. If it's negative, it's four to seven times more powerful. Just if you follow the data and you say stupid shit out loud, ultimately you're predicting and perpetuating exactly what you don't want to have happen. And who's always in control of what Tom Billy-U says? - Hey everybody, welcome to Impact Theory. Today's guest is a former all-conference to sport college athlete who has turned himself into one of the most sought after performance coaches on the planet. He's worked with 11 number one draft picks and helped roughly 700 world class athletes prepare for the NFL draft. He's worked closely with some of the most prestigious NCAA football programs and coaches, including Nick Saban, one of the most heralded coaches college football has ever seen. Proving that his methods work in real life, he's been part of eight national championship games and worked with top performers across virtually every major sport there is. He's helped train tennis players, golfers, major league baseball players, NBA players, UFC fighters, US Special Forces personnel, and even some of the highest achieving CEOs in business today. Sports Illustrated named him the sports world's best brain trainer and he co-starred with future Hall of Fame quarterback Russell Wilson on ESPN's QB to QB, as well as appearing in ESPN's hit show Draft Academy. He's been featured by countless major media outlets, including USA Today, NPR, Sports Illustrated, Fox Sports, and many others. So please help me in welcoming the man, the highest performing people and organizations around the globe bring in when they need that winning edge, the CEO of Limitless Minds and the author of, it takes what it takes, Trevor Malaud. - Hi, man.

Discussion On Negative And Positive Thinking

Positive vs. Negative Thinking (02:30)

- Welcome. - Great to be here. - It's great to have you. - What a privilege. - Anybody that is deep into the world of the fundamentals of thinking has me at hello. - Yes. - And I love that that's basically the thrust of your book is there is a way to think that will be useful for you and there's a way to think that won't be. - Yes. - All right, so now diving into, there's really two concepts that I think set you apart. You've got just how powerful negative thinking is and some of the stats around that which are pretty terrifying and some of the stories that you have on that which are I think will really shake people out. - Yeah. - And then of course there's neutral thinking. So I think that's sort of the next one too that we should walk through. - Yeah, and then I think probably the third part of that would be sort of the impact of behavior, you know, of identifying behavior. But what I learned ultimately, my dad was the president of the National Association for Self-esteem. Most people probably don't even know there is that. And he was one of the first authors of Chicken Soup for the soul. So for anybody that's probably above 35 that they would know that. But the power of positive thinking never resonated with me. And when I was young and I was 18 years old and I'd drop out of college and I was diagnosed with an initial diagnosis of cancer and it turned out to be shingles and a number of other things. I did start to understand quickly that, well, I don't know if positive thinking works all the time and that the dad is anecdotal. I do know that negative thinking does work and it works negatively. And one of the things is I would start at Alabama and I would start with the Jacksonville Jaguars and I would start with the Miami Dolphins. I started to realize and even looking back to a young age that nobody wants to be told to be positive. The positive thinking is probably the number one reason this industry has not grown in my 44 years of living. Positive thinking in many cases repulses people. You're telling me to be positive and I'm going through a divorce. You're telling me to be positive and I threw three interceptions. You're telling me to be positive and I got to deal with this president. You're telling me to be positive and I got this current situation. You're telling me to be positive and I got this health situation. So then what's the alternative? Well, the alternative has always been negative. So when we would get to the University of Alabama, you have this finite window of time. How long could you influence? Everything comes down to influence, would you agree? Whether you're at your family, your kids, whatever the circumstance or the situations. So the NCAA gives you 22 hours to influence your players over a week. And so when you look at the human performance, you look at nutrition, you look at strength and condition and you look at fatigue signs, you look at all these different things. Coach Saban believed that there had to be some emphasis on psychological education. And so how are we going to do that and how is it going to be efficient? Well, most people think of sports psychology is treating somebody who has a problem. Nick Saban didn't look at it that way. He looked at how do we make our best players better? How do we take great players and make them greater? And then how do we have an educational platform for all 120 players? And a college football team is a business. It's 120 employees and you lose 35% of employees every year and it's an e-bit of driven business where when you succeed, you get more sponsorship. And as you get more sponsorship, you make more money. And as you make more money, the school makes more money and everybody benefits. And it all happens from winning. But if your best players leave every year in that 35% and they take their great behaviors and their great habits and their great mindset with them, then you're in trouble. So you have to develop programatics. You have to develop a system. I mean, you look at quests and what you guys did that ultimately when you were going to sell it or you were going to evolve, that there had to be, if we're going to create the ultimate metabolic type of food or we're going to limit, like, the recipe has to be the same so you're not the only one that can cook it. So ultimately, psychologically, we had to come up with a plan for everybody. I think that learning how to meditate and regulate your breath is important. But to me, I think that's AP chemistry and we need an eighth grade version where we just know, okay, that there's a table of elements and we need the basics. And so that's what we did. When we started to study, what we learned was that negative thinking was the most powerful element that our players were combating, that negative thinking was weaponizing them against them. So how's negativity carried?

Negativity is 4-7X more powerful than positivity - 435,449 (06:52)

Well, is it your internal thoughts? Well, if you're dealing with trying to change internal thoughts, then you got to go to affirmations and you got to go to imagery, you got to go to visuals. Very difficult skills. Well, we started to look at the externalization. Well, if somebody says something out loud, it's 10 times more powerful than if they think it. And then as we started to study the data, particularly data that was just reinforced by Christine Porath from Georgetown and Harvard, that negativity is a multiple of four to seven times more powerful than positivity. So think about that. If I say something out loud, it's 10x. If it's negative, it's four to seven times more powerful. So when I say negative things out loud, it's 40 to 70 times more likely that that will happen or cause a result that won't be good for me than if I just didn't say anything. So as we were going into our second year at Alabama, we were going into our first year at Florida State and we were ultimately going into our second year at the University of Georgia, we made a bet. What if we could just get our players to not say stupid things out loud? What if we could just do that? Not teach any element of positive thinking, but eliminate conversations about the heat, complaining about coaches, complaining about circumstances, complaining about situations, verbalizing negativity. But we weren't gonna lie to them and say, "Hey, be positive, we just taught them the data." And then what we did was some of the things that you noticed in the book, the stories in and around negativity are incredible. - Tell us, Bill Buckner was one that took my breath away. - So Billy Buckner, who just passed away recently, was an incredible eight-time gold glove, a great baseball player for the Boston Red Sox. Well, he made a mistake in sports that would be one of the biggest sport bloopers in history. And in 1986, he let the game-winning run score on a ground ball through his legs that ultimately would give the Mets the World Series. Now, I was just watching an ESPN E-60 Jeremy Schap story and I saw an interview that was done in 1995, he surfaced in 1995 where Buckner was interviewed 12 days before the World Series and he said, "You know, the dreams are to win, to win the World Series and the nightmare would be for me to let the game-winning run score on a ground ball through my legs." And then ultimately, that's exactly what would happen. Now, by saying that out loud, what did he do? He didn't make it happen, but he increased the probability. And this is what I want people to understand. Your internal thoughts are all over the place. - I want to push on that. Do you think that he makes it more likely because it's going to subtly influence his behavior or because you're talking to some magical deity that then says, "Well, you said it and so I'm going to make it happen?" - I think that what he did is a subconscious plant by verbalizing it and knowing that it's 10 times more powerful, he's planting it in a subconscious. He doesn't want it to happen, but it becomes something that's ultimately on his mind and he gave it more power by verbalizing it. - And then wasn't there somebody that said, "I worry that I'm going to retire in diet 40 of a heart attack."

Paul Bear Bryant, camper story (09:56)

- Right, so, pistol Pete Merrivitch, a basketball player, I'll give you two other examples, but he was interviewed at 26 years old and he said, "You know, I don't want to play 10 years of pro basketball and die at the age of 40 of a heart attack." Well, he played 10 years of pro basketball and in Pasadena, California died of a heart attack at 40. There's another great story that I saw from a magazine called "Success Unlimited 1973," a guy is hired to fix a refrigerated box car and back of a train, he goes into the train, he panics, gets himself locked inside the box car. So now he's pounding on the door, there's nothing to do, he starts to panic, it thinks he's going to freeze to death.

Tom Waid, psychogenic death (10:34)

He finds a pen, he starts writing down, Tom, what's going through his mind and he writes down, "I'm becoming colder." As people, one of the things we do to ourselves is observe and report, "I'm not playing well, I'm having a bad day, we're having a bad quarter, my marriage isn't going well, we observe and report." Still colder now, he writes, nothing to do but wait. Half asleep I could hardly write. Finally, he says, "These may be my last words," and I'll show you the article, they open up the box car many hours later and they find him he's dead. But the temperature inside the box car was 56 degrees. - That's so crazy. - The freezing apparatus was broken, there was plenty of air in the box car, there was no physical reason for his death, the best they could say is somehow he talked himself into dying and as you know the book covers, the psychogenic death in and around the Korean War, when the Korean War, one third of all American POWs, died and they said that one of the things that was done in the POW camps was the negativity, they manufactured articles about the United States being bombed, they withheld all positivity, they didn't give them any mail, believe it or not there are like regulations for POW camps throughout the world and ultimately they filled up these healthy American soldiers with all this doubt, a priest would end up calling it, give up, I-diss and healthy American soldiers over a period of days would walk over to a corner, sit down and die of broken hearts. So negativity is the most powerful thing we're combating, look at our politics today, positive message versus a negative message, it's no chance.

Current times, former Presidents (12:03)

- Have you ever read Man's Search for Meaning? - I haven't read that, tell me about it. - Oh God, you're gonna love it. So Man's Search for Meaning, Victor Frankl, in a concentration camp. - Oh yes, yes, yes, yes. - It's actually in multiple, if I remember it, he was in five different concentration camps. - Yes. - And ultimately he says that you could tell within 72 hours when someone was gonna die because they would give up. And he said once they gave up, then it was a 72 hour clock, they no longer knew why they were fighting and they would just die. And he was like, but the people that kept a mental image of what they were suffering for, like what it was they were gonna do once they got out for their family for whatever, he said that they would push through. And it just, I mean look, there's obviously a million one reasons to die in a concentration camp. But the fact that even in the concentration camp, they could go 72 hours, we can peg it because we've seen that person give up. - Right. - Like that's just crazy to me. - Well, and I just think when I think about being seven years old and the Tacoma Golf and Country Club and walking off the golf course and my dad, you know everybody call him Mr.

Master Negativity (13:08)

Positive and this and that. But in fairness to my dad, when he was raised and he was teaching, the only thing was positive and negative. So if you weren't negative, you had to be positive. But that just never made sense to me. And if we could just learn how to not be negative, how to not externalize negative, then ultimately that would help them more than ever trying to be told to be positive. - I love what you say, just shut your mouth. I thought that was, you've said it even more aggressively than that. - More aggressively. - I think it's super fucking powerful. So what do you mean by that? Why is it so critical? - Well, if just if you follow the data and you say stupid shit out loud, ultimately you're predicting and perpetuating exactly what you don't want to have happen and who's always in control of what Tom Billiou says. You're always in control of what you say. People say yeah, but I can't, the thinking everybody's fucked up in the thoughts. I've been with people the night before Super Bowl, the night before national championships, eight different times, we're the doubts there, but we're not externalizing it. And they don't have people say, well, what, you want me to lie? I'm not telling you to lie. I'm telling you that if you look at the information and you say, I don't want to be here today. I hate this job. God dang, they, or you look at Muhammad Sinu, they're down, they're up 28-3 in the Super Bowl playing against Tom Brady and he looks at his friend and says, hey man, they still got Tom Brady on their side. There is no lead that's safe. Well fuck, why are you saying that? You know, and you're almost predicting that that's what's going to happen. Now ultimately, not saying stupid things out loud is you have to create an alternative. So I started thinking about a car. If a car's going backwards, it can't automatically go forward. So it has to shift into neutral and then it stops. Then at that point, you can either go forward by changing your behavior or you can go backwards by doing the same stupid shit you were just doing. Neutral is truth-based thinking. What's the truth? Okay, in 2010, you're running a data loss company, right? You've been doing it for eight years. You graduated from USC Film. It's not what you want to do. You're 60 pounds overweight, you lose your weight, you find two buddies and you say, hey man, we're going to go into my kitchen, we're going to find a way to create a product that's going to be different than anything anybody knows. Well, I'm educated in this because I partnered with Gatorade Sports Science Institute at IMG and you created a value proposition that ultimately, based upon you didn't let your past predict your future, you used your past was real, but I want to do something different. So this is a really interesting part of what you say, that the past isn't predictive.

How the Past and Future Impact You (15:46)

Correct. So talk to me more about that 'cause I would say most people would say that the past is definitely predictive. Right, which is great, but they'd be wrong, right? So they would be wrong. And the simple fact of the matter is the past is real. Okay, so the only thing that makes it predictive is if my behavior stays the same. So I'll give you a great story. So we both grew up in Tacoma and there used to be a thing called Toastmasters. I don't know if you remember Toastmasters, but Toastmasters was a local regional and a national speaking group for anybody that wanted to get better at speaking. Well, my dad had gone to a Toastmasters early on and heard one of the most successful magazine entrepreneurs in the world speak. He comes back and tells me, "I just had a chance to hear one of the most successful magazine entrepreneurs in the world speak." And he said, "When are you taking your SATs "and taking it next year?"

The Meta Model (16:35)

He said, "Well, this guy was failing out of high school. "He was struggling, he was raised by a single mom "in the Midwest, but he promised his mother "he would take a test called the SAT." So he takes the SAT in May, his junior year, doesn't expect anything, gets a score back in June. Now, the SAT, which I don't know how many your population know, but it's a standardized test with a math part and a verbal part, both are scored out at 800 points. Well, this guy takes it, he's bombing, he's failing out of school, he doesn't expect anything as he's telling the story of Toastmasters. Well, he gets a 14, 80 out of 1600. So he's stunned, right? That would be for the smart people that listen to your population. - In the saying, yeah. - Right, cognitive dissonance, right? - I got a 900 on my SATs, just to give people a frame. - Right, and I got a 10. - And 90, so you can see. - And I got a 10, 10, right? I was just, "Hey, four days, it was a miracle." Right?

Brian Scudamore's Story (17:27)

But it's a hard test, and it's a variety of different things. So he gets the score, and his mother, doing what any mother would do knowing her kid, says, "Did you cheat?" Right, she knows her son, and he says, "I swear to God, I tried to cheat, "but the way the numbers were and the scantrons "and the bubbles you couldn't cheat." So she says, "You mean to tell me "you really got that score?" He said, "Yeah, I got the score." So he's stunned, Tom. So as my dad's telling me the story, I'm like, okay. So he says, all right, so what he decides is because he realizes he's smart, and he's going into his senior year, he says, "I'm gonna go to class." Now he starts to go to class, he doesn't hang out with who he did when he didn't go to class. All right, teacher seemed in class, and they said, "Hey, maybe Franklin Pierce, "maybe we missed the boat on this kid." So they start to treat him differently. Well, as the guy would tell the story, he graduates, goes to a community college, goes on to Wichita State, goes on to the Ivy League, and becomes this massively successful magazine entrepreneur. So I said, okay, well, the guy was always smart, he just needed a standardized test to unlock it. My dad said, "No, that's not the story, "and this is what I want you to understand." He said, "12 years after all this guy's success, "he gets a letter in the mail from Princeton, New Jersey." Doesn't think anything about it. The next day, his wife says, "You're gonna open it." He opens it, true story turns out the SAT board will periodically review their test-taking procedures and the policies. The year he took the test, he was one of 13 people sent the wrong SAT score. His actual score was a 740 out of 1600. And he said, "People think my whole life changed "when I got to 1480. "But what happened? "My whole life changed when I started acting like a 1480, "and what does a 1480 do? "He goes to class." Well, this is one of the first stories that I would share when I had my opportunity at Alabama or Forte State or Georgia. So, A, your language is powerful, but number two, your behavior is way ahead of your success. And so many people let their feelings dictate what they do as opposed to throw your behavior out there. Russell Wilson's 5'10". He shouldn't be playing pro football, but he behaves like the best quarterback in the country, and he's done that since before he was at that level, and then his feelings and emotions and his skill caught up to that behavior. I think the lesson my dad was trying to teach me ultimately was in addition to my language, what I do, not how I feel about my past, is gonna determine who I am in the future. And that's what I think neutral thinking is, and I think neutral thinking isn't just thinking, I think it's behavior, and I think it's language. And so, your behavior is what's gonna change you.

WHERE'D YOU LEARN (19:59)

But you also have to start by asking yourself, "What do I want, and why do I want it, why don't I have it, "you know, what am I willing to do to get it?" And I do think, in terms of listening to one of your earlier podcasts, I do think there's value in writing things down, but in a really simple way. I've learned probably the most things through the best athletes in the world, and Michael Johnson, who had the gold shoes, I'll never forget, Drew Brees, we're training for the NFL Combine in 2001. There's 18 guys. Michael just finished winning his fourth gold medal, and he comes in and he's just a badass dude. - Fastest man alive at that point. - Fastest man alive at that point. He had just run the 43-18, and then when he ran the 19-3, it was 26 miles per hour. The fastest 50 to 150, he ran nine-one flat. So all these athletes were in awe of Michael. And I think Drew at the time says, "Hey man, do you set goals?" He said, "Yeah." He said, "Where'd you learn?" He said, "What do you mean where'd I learn?" So where'd you learn? Do you learn in college? I didn't learn in college. He said, "Did you learn smart goals? Like what the fuck are smart goals?" And smart goals are specific, measurable, attainable, realistic, and with the timeframe. Michael said, "When I would go into Safeway, "I recognize that if I walked into Safeway "and I wrote eight things down, "I would walk into Safeway and I'd walk out "of Safeway in five minutes. "If I walked into Safeway and had nothing written down, "I would be in there for 20 minutes, "and I'd find myself on aisle eight, "and I'd be anxious and I'd be nervous, "and I'd be, why am I looking at the weakens "and the hohoes when I know I don't need any of those things?" And he said, "So because I wrote it down in Safeway "and it worked, I figured why would I be "any different about my athletic career?" And I think that that's the level that we need to educate people. I hope it takes what it takes, basically is an introduction to self-help. That when I look at mindfulness being the brand and headspace being a billion dollar evaluation, and I sit there and think at 44 years old and growing up in this my whole life, the only time I can meditate is at the end of church.

DON'T SAY STUPID SH!!T (21:58)

It's such a challenging skill, and is it important? Absolutely it's important. Do our affirmations important? Absolutely they're important. Are changing from the inside out important? Yes, but they're not the starting points. Don't say stupid shit out loud. Be mindful of what you consume. If I watch three minutes of news that increases my probability by 27%, I'm gonna say I had a shitty day. Right, when I was going through, when I was going through divorce, I had a lawsuit, I had some health challenges, all these different types of things. If I'm listening to Jake Owen or Sam Hunt, I love new country. But new country makes me just wanna go run and jump off a cliff. It makes me think I'm never gonna meet another girl ever again in my life, which I hope is not true. And so what are the things that are in our control? What we watch, when we get home, what we listen to, when we're in our car, who we talk to, when we get on our cell phone, and what we say out loud, always as we speak. And I think that those are the powerful things, and ultimately our behavior is what's gonna define our success. Yeah, I love that man. It really does all come down to behavior, and that all of this boils down to what you do on a day to day basis, which brings me to a concept that you got from your dad about hope and how powerful that is. How can people use hope? Why does it matter? How does that fit into this equation? Yeah, I think my dad's belief was, when you become helpless, you become hopeless. And when I feel like I can control my behavior, when I feel like I'm in control of, even if I'm going through cancer, even if I'm going through a difficult challenge, even if I'm going through a re-organ of business. If I still feel like, okay, this is not optimal, but there's something I can do, then I'm helpful to myself. And when I'm helpful, I'm hopeful. And when I'm helpless, I'm hopeless. So my dad's belief always was to make hope a habit. And that hope was the most powerful medicine that we all have.

MAKE HOPE A HABIT (24:11)

And then I think we have to believe that we can influence our future. You know, we've gotta believe, I believe that no matter what I'm facing, I can influence my future. That just because my first marriage didn't work, that doesn't mean my second marriage won't. But it's incumbent upon me to be better. Right? And that's where, if I'm spending time, well, she didn't do this, she didn't do, there's nothing I can do about that. But that's true. And that's where you're talking about, well, the past feels predictive. Right? Well, I thought, you know, hey, what are you gonna do to be different going forward? But so many people think the self-help industry is about things you do. I think one of the things that makes athletes so incredible is what they're willing not to do. What they're willing not to say. What they're willing not to eat. What they're willing not to consume. What they're willing not to watch. That's what makes, think about, it's January 2020, what are five things you cannot do right now that will instantly make your life better? Talk to me about the illusion of choice. Yeah. I think that's so powerful. You know, it was really fascinating. So I was, you know, obviously I've worked in the sports world for a long time and I was, my first NBA team was the Memphis Grizzlies. And guys love college football. And Vince Carter, who's 42 now, the same age as Tom Brady and still playing in the NBA, plays for Atlanta. Vince was about 37 at the time. And we had just had three players arrested at one of the programs I was headed to. In one night, like we hit our quota for a night. And Vince and I were talking to you, he loved college football. And he said, he said, "How many of those guys travel on a play in the NFL?" And I said, "Probably seven out of 10."

Deconstructing The Concept Of Choice

Choice is an Illusion (26:01)

And he said, "Isn't it crazy? "They think they can do whatever they want "and still make it to that level." And I said, "What do you mean?" He said, "Well, I'm 37. "I'm still playing in the NBA. "You think I can do whatever I want?" I said, "What do you mean?" "Yeah, I do think you can." He said, "No, my choices are finite." I said, "What do you mean? "Choice is an illusion?" He said, "Choice is absolutely an illusion. "There's a set of behaviors that I do "that allow me to play at 37. "I can't slam dunk the ball now. "Yes, I can still slam dunk, but if I slam dunk, "it takes its toll on my knees "and I can't get back and play defense fast enough. "So when I get down, I lay the ball up more times than not. "I don't eat fast food after games. "I lift weight every day of games." And I said, "So choice is an illusion." He said, "Yeah." And I ended up going at that point. It was heading over to the University of Alabama and we sort of coined the idea of the illusion of choice. There are no choices. When you decided you wanted to build, you didn't decide you wanted to build a billion dollar empire, but you decided you wanted to make a different type of nutritional bar, correct? Did you start with the bar? - Yeah. - And so there was either gonna be a way that you did it or there was gonna be the way that tasted just like muscle milk or there was gonna be a way that was gonna be different. And you either did it or you didn't, correct? - Yeah. - And you were either gonna commit the time and I'm just using you as an example, but if I wanna have a good relationship, I saw a statistic that said the average married couple talks 27 minutes a week. I was talking to some of my buddies about that and they're like, "That much? "What'd I find all the time?" But that's obviously not a good statistic. Well, are you born with the gift to make time for people? No, it's a behavior. So to me, the illusion of choice is thinking you can have a good marriage and talk 27 minutes a week. So you have to make time in order to talk. And maybe you're on the road, you travel a lot, turning your TV off when you're on the road, doing simple better, turning the TV off, turning the light off and just engaging in a conversation. You know, if you're engaging with your kids, there's a way to do it and there's a way not to do it.

The Illusion of Choice (28:06)

Thinking you have an infinite amount of choices is idiotic. And this generation right now, generation Z and generation Y, both think they can do whatever the fuck they wanna do and still achieve things. You can achieve whatever you wanna do in many cases if you're willing to get behind the behaviors that drive that success. But it won't be anything. Pete Carroll for the Seahawks, he'll let you go to bed at five in the morning if you want, as long as you can perform to a 9.5 standard when you get there. Okay? Well, what you're gonna figure out is you can't go to bed at five in the morning. Okay? So you're gonna have to adapt your behavior to get an alignment with winning behaviors. So the illusion of choice is this fact that there are not an infinite amount of choices. There may be options, I can get pasta instead of a cheeseburger. But even if I wanna maintain a diet or maintain optimal health, then I have to limit how much calorie intake, what type of foods.

Importance Of Simplicity

Simple is Better (29:04)

When I first lost weight, I didn't understand that Gatorade had 800 calories in it. You know when you drink those four Gatorades, even though all you're eating is lunchables, you're actually driving all these calories and it's just, am I doing simple better? And if you wanna lose weight, there's a way to do it. Yeah, I love that. That's super powerful that your choices are limited by what you're trying to achieve. There's a finite amount. Yeah, that's really smart. Yeah. Where can people connect with you, find out more about what you're up to, get the book? Yeah. So the book right now is that ThinkBig-GoFAR.com/book, but they can get it in Audible, they can get it in HarperCollins, they can get it on really any different environment. I've kinda only had Twitter for a couple years, so I'm just learning how to do social media, so they can follow @Trevormoa, T-R-E-V-O-R-M-O-A-W-A-D. I think we've done a nice job. And then in the sports world, I have the MOAD group, which kinda works with athletes, and then Limitless Minds is our business that works with corporations and executives. Nice. Alright, what is the impact that you wanna have in the world with all these things that you're doing? I wanna demystify thinking. I just, I wanna demystify it. I don't want people to feel like it's only for people that are really, really bright. I wanna demystify the idea that change is a challenge. Nice, I like that. Well guys, I love that he is taking a new approach to thinking whether it's just understanding the difference between positive and negative and understanding that there's something else in the middle, or all of the nuance stuff that he goes into the book. I think they're incredibly powerful tactics that you will find immeasurably useful in your life. Check out the book, Engage with Him on Social. It will definitely allow you to get to that next level. And speaking of next level, if you haven't already, be sure to subscribe. And until next time, my friends, be legendary. Take care. My man, Trevor, thank you, dude. My pleasure. That was wonderful. The greatest fear in modern times is what other people think. So our job is to love others and not give a shit what they think of us. 'Cause we only get one emotion at a time. That's how our brain works. One emotion. So our job is to make a difference.