"I Got RICH When I Started DOING THIS!" (Copy These Billionaire Habits) | Tilman Fertittia | Transcription
Transcription for the video titled ""I Got RICH When I Started DOING THIS!" (Copy These Billionaire Habits) | Tilman Fertittia".
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- I think you can see that I'm no smarter than anybody else in this room. I just use certain little basic tools to be successful every day. Take the word no out of every capillary, worry about your customer, no spare customers, use the 95 five rule, separate yourself from everybody else, be the bull at whatever you do. And I don't care if you're in the mail room or if you're the person behind that camera that I'm gonna be better than anybody else with that camera and I'm gonna be the best male carrier and the person who comes up and is the most organized and does it the most professional way, you can be the bull at any position you're doing. And it's just telling yourself, I'm gonna do this better than anybody else.
Essential Business Principles & Strategies
What it is to be the Bull (00:34)
- Everyone, welcome to Impact Theory. Today's guest is an extraordinary entrepreneur who took himself from the owner of a single restaurant in Katie, Texas to the world's richest restaurant tour with 600 restaurants in 36 states spread across more than 15 countries. Today, his business empire encompasses not only such landmark restaurants as Mass Road Steakhouse, Rainforest Cafe, Morton's, Dos Caminos, and Bubba Gump Shrimp Company, but also a wide variety of other industries, including numerous hotels, casinos, aquariums, and even the Houston Rockets MBA franchise. He stands as one of the largest employers in the nation with a staggering 60,000 employees and his companies collectively serve over 150 million customers annually. His outside success places him at 153 on the Forbes 400 list of the wealthiest Americans and he's received countless awards for his endeavors, including Entrepreneur of the Year Award from Ernst & Young and being inducted into the Texas Business Hall of Fame as the second youngest inductee ever. He is also an incredibly active philanthropist who currently serves as chairman of the board for the Houston Police Foundation, the Houston's Children's Charity, and the Texas Heart Institute. Additionally, he is the longest running chairman of the board of Regents for the University of Houston. So please help me in welcoming the bullish and charismatic star of CNBC's Billion Dollar Buyer, the author of Shut Up and Listen, Tilman Fatita. - What's up, man? - How you doing, man? - You're welcome. Glad to be here, Tom. - Man, it is good to have you, dude. Your story is pure insanity. What you have accomplished and built essentially from scratch is bordering on unparalleled. It's really insane. And I love some of the notions that you have that I think have helped you really build that. Give me some background on keep punching. - Yeah, it's funny. And I guess when I first was really going in the '80s, you hit that horrible recession. And people talk about how did banks get so big because the government took a few of the big banks and said, "You're gonna take the good assets "and we're gonna take all the bad assets." And that's why you have banks that are too big to fail today 'cause they're roll ups and bank after bank. And the late '80s were tough and I was getting going and you just realized when other people were filing bankruptcy, you just gotta keep punching and punching and punching.
Keep Punching and find a way out of any mess (03:33)
And people don't realize how much you can take and if you just keep punching and find a way to get out of the mess. And you know what's funny, this is a great story. And I talk about it in the book. I was doing business with like nine or 10 banks in the late '80s in Texas and it was really getting tough and to make payments or whatever, starting to default on some by a few days. Every single bank that I did business with failed before I did. Is that not a crazy story? And I know that's hard to believe but the FDIC would come in every Tuesday into Houston in the late '80s and closed down four or five or six banks. So over about a six month period, every single bank failed that I did business with. And you had, you would call and say, "So what do I do with these payments?" And there was such a bureaucracy, I truly got a three, four year reprieve. And then in 1990, I remember somebody calling off and saying, "Mr. Fertita, we have these notes of yours. "We would like you to come in and talk to us." But in that time, I was able to go and keep building my company and was able to pay them 100% no interest though. - Yeah, that's a nice touch. Now, so in this notion of making sure that you keep punching and knowing how much of a shot you can take, how do you stay focused when you're getting punched? How do you weather that storm and have the clarity to move forward? - Well, you just gotta keep punching and just take care of your business and you just realize until they come and shut you down or lock the doors or you can't get product or whatever until you can't make a payroll. You'd be surprised what you can take though. And you just keep punching and punching and believe it or not, times get good. And it goes back to what, once again, preach.
The Paddle (05:36)
When times are really bad, we forget they're ever gonna be good again and when times are really good, we forget they're gonna be bad again. And we need to always remember that so the paddle doesn't get you. - Yeah, tell people your concept of the paddle. - Well, there's a paddle for everybody's ass. We all know that. And every day you just get up and I don't fear anything, but I worry about everything. And the day you stop worrying and good times, the paddle will get you behind. And so as great as things are in life, I know you're only a few steps or a few incidents away from something bad happening. You can never forget it. Did you have fear as a kid and you just got into enough business scuffles that you figured your way through things or have you always been fearless? - I'm pretty fearless, but I do worry about everything.
The Problem of Having No Fear (06:27)
But once again, the book, and this is why Harper's asked me to write the book because of all my tellmanisms, you gotta know what you know and what you don't know. And I knew that I understood business. Now don't ask me to go win an Emmy. I took guitar lessons for four years and I still struggle playing a guitar. I can't draw a stick person very good, but I knew that I understood business. So I know what I know and I know how to do due diligence on a deal. I don't worry about making a bad deal because I feel like that's what I know. So no fear when it comes to that. And how much of that is instinctive and how much of that have you had to teach yourself?
Tilman on how much he knows now and how he continues to learn (07:05)
I think I definitely got the DNA gene and understood business, but at the same time, I've been a sponge and I'll look and watch everything and pay attention and every day I get up, I look for mistakes and what I can learn that day. You don't ever think that you know it all because you don't. And so every day is still a learning process. And you just, you can't ever get caught up with who you are because you're worth a few billion dollars and you have an extremely large company. And 'cause like I said, the day I don't look in the back of my head, that paddle's gonna get my ass. My father-in-law is a very successful self-made man, came from a tiny ass village in Cyprus, which I hadn't even heard of until I met his daughter. And he gave me, I think, the best piece of business advice I've ever gotten and I still use it to this day, which is to know more about any situation than anybody else in the room. And that has served me really well. I'm guessing given your reputation and how people say you can spot a light bulb out at 40,000 feet and all the things that people say about you that you tend to know more about any deal, anything going on in your company than anybody else. I wanna know how, how do you master it to that level? - Well, I mean, I can't get into some details that people know that I don't know, but if you walk into my office for a meeting, I don't care what department you're in, I will pick apart whatever you have. And you better know your numbers. When you walk in there with a spreadsheet or you better have your ads right, if you're the marketing person walking in. But you also, you know, with people know what they're doing. And, but it's my job to make sure and bring everybody up to another level. And I think that's probably one of the greatest compliments I've ever gotten is that I'll take somebody good and make them better. - Is that a conscious process for you? Like what are you doing? Is it just kicking people in the ass, inspiring them? - All the above. - For example. - All the above. I think I'd do, you always know where you stand with me. I have all my top VPs, probably have been with me an average of 25 years. My two assistants have been with me 27 and 26 years. And everybody, I'll tell you that is the hardest son of a bitch in the world to work for, but I would never work for anybody else. - What would you have to see in them to think it's worth the risk? - I think one of the best things that I ever did was, I will look at somebody's resume and I can say, "You know what? "You've never been with the right company "and that's why you haven't excelled "and you are, that's why you're in here today." And so many people choose the wrong company to go to work for. And I look at people all the time and I look at your resume and say, "Why did you go to work for this company?" I know they were screwed up when you went to work for 'em. And so some people just are not good at choosing the right company. And also the person interviewing makes promises that never happen. And I think that's one of the biggest mistakes that people make is choosing the wrong company to go to work for. - Curiosity, what to make something the wrong company to go to work for is it different by person? Or are there just certain things in the company people should look out for? - Well, do they really have good liquidity? Are they gonna be in business? Are they an acquisition target where all of a sudden that they are and you're gonna get bought and probably laid off? Everything is, do they have a product that is gonna be around for a long time? So everything from liquidity to product, acquisition, or get growth, where are you gonna go? Everybody should always ask themselves if they wanna grow and they just don't wanna just, whatever is say, where can I be in five years?
How to know if the company you will go work for is the right one (10:38)
If I can't be at this position in five years, then this isn't a good career path for me. I think everything is career path. I'd love to talk about that. So your career path is crazy and awe inspiring. So how much of that was mapped out? Like when you had that single restaurant in Texas, how big were you dreaming? We already think in aquariums, like how much of this is you're just going and you're taking a deal as it comes? How much of it is you discovered as you went?
Is running businesses mapped out or discovered? A story from 10 years old (11:11)
- Let's do it another way. Let's go back to 10 years old. I walked around with my business, my briefcase. Full of business, there was no business in it, but I wanted to be a business guy, but you really didn't know what it was. By junior high, I was buying candy and reselling at its school. By high school, I was already trading on the stock market. - Let's take these one at a time. So the candy sales. Who gave you that idea? Did you just understand if I can buy it for less and I sell it, then I can make money? - That's just doing whatever it took to make money. I always wanted to make money. I always had money, even when I was a kid, 'cause I always worked. Whatever job I could find, whether it was mowing somebody's yard or washing cars or selling lemonade to the construction workers, it was just always about making money. - What made you good at selling?
- That is a very particular skill. Even today, it's all about, somebody said, "Why are you so successful?" Because I sell, and even when you go out and you raise billions of dollars in debt and you're meeting with debt holders, you're still selling yourself. That's what it's all about. You're not just selling the deal. When I was public for 18 years, okay, and you're selling equity, I did five follow-on offerings to most a restaurant company that ever did when I was public. And you're selling yourself. And you know your numbers, you know your business, and you make yourself let you know more than everybody else, even if you don't. - So to dig beyond the sort of mythology of just the kid carrying the briefcase and oh, this comes naturally, at some point this becomes somewhat systematic. So if you're gonna be a sponge, you have to put yourself in a position to be a sponge, you have to know who to listen to, who to ignore. How did you begin to formulate that and what does that process look like now? - Well, I knew how to make money. And so at 21, I sold bottom as I start building homes, building shopping centers. By the time I was 26, I built my first hotel. By the time I was 25, I told myself I had my first jet at 35, and I did. So I was an investor in a restaurant, and then when the world collapsed in the late 80s, you couldn't develop anything in Texas for the next 10 years. That's when every SNL fell, like I said, every bank failed. And I just started opening restaurants and did that between like '86 and '92 and then '93. I said, well, you know what, I'll just build a restaurant 'cause I understand this business, but since you can't develop anymore, and I'll take it public, 'cause that's when the whole big thing of restaurant change going public. Did that for the next 17 years? And then was an opportunist, which I always talk about, is that my stock crashed with everybody else in '08 and '09. When I took it public, I owned 100%. In '93, you wake up, you're worth $100 million. I took it private in '09, and you're worth $500 million. I was very successful, bought it right, and then I could really grow then because I didn't have the handcuffs of being a public company. And when you think about the fundamentals of a business, when you're going into evaluate a deal or whatever, what key things do you look for?
Finding the right deal (14:20)
- Well, everything is occupancy cost, term of lease, do they own any real estate? What are their margins? I'm not real smart, but I know how to do that, okay? I can analyze the numbers of any business and tell you what your margin should be or whatever because my production cost is this. I have this many subscribers. You should be doing this or that, and I don't care what the business is. So that's what I know how to do. And so if I try to make the right deal and I do heavy due diligence, and then hopefully you can continue to grow your network. And if somebody wanted to get good at what you're good at, what would you recommend they do? I think you know if you know business or not, and people ask me, should I go get my MBA? And you know what I usually tell them? You know if you need to go get your MBA. If you don't have it inside of you and you understand economics and finance and operations of business, then you need to go get it. I knew that I didn't need it. It was just a God-given gift. But also remember, I didn't get a lot of those other gifts. Don't ask me to play that guitar. Don't ask me to sing you a song. And don't ask me to draw you anything. But you've got to know your God-given gifts. And everybody has it. Everybody in this room has it right here. So do what you know was your God-given gift and find a way to use that as your path.
So when you think about somebody stepping into a career and building something, obviously there's an element of, okay, you need to figure out what you're good at, what you're not good at. Do you believe that people can improve the things that they're not good at? Should they just entirely not think about that and partner with people that have a different skill set? You've said, do not partner with somebody that has the same skill set as a skill set. You read the book. You read the book. Absolutely, but at the same time, I've made myself understand IT, information technology. And if you talk to any CEO of any company, they'll tell you that's the one department that you do not want to, because no matter who you bring in, everybody has their own way of doing it. And I've just still made myself understand technology, even though I'm not a millennial. I try to at least know a little bit about every single department, even if I don't know it a lot. And so walk me through, you want to learn about IT, what do you do? You googling it or do you go sit down with the head of IT and say, teach me everything? No, I just, I want to know everything. I want to understand this malware, how people are getting into all of our systems and hackiness and I just process for learning. Sitting down and say, you got to make me smarter on this. You got to help me through these steps, because I don't get it. Don't go into too much minutia, because you'll lose me, because I'm not that smart. But you got to give me the steps of why this is happening or not happening. And that's something that everybody should do. You don't have to understand, that I'm going to go and be able to program something or write something, but we should all, if we're running a company, understand some portion of it. When I'm shooting billion dollar buyer, I know what all these different people do and exactly what they're doing and how important each person is. And it's just trying to understand what you do and it makes you appreciate that person and how smart they are at that job too and how important they are to your company. - All right, let's say I'm one of your kids.
Maria Shriver Asks (17:51)
I want to take over the business one day. What, how are you going to help me absorb the business fundamentals? Is it just follow you around? Is it, you're going to have me a list of tellmanisms? Like, what does that process like? - This is a really great question that you just asked, because I've had people say to me, why don't you let your kids work for me for a while instead of just working for you? And then other people say, you should put them in one department and let them learn that department. And, and, and, and you know what I've said? And I really think I'm doing it right and we'll see only time we'll tell. There's so many departments, you're talking about a four billion dollar revenue company with 60,000 employees and 700 million in EBITDA that does everything from, you know, I have 25 biologists that work for me at aquariums. So everything from aquariums to amusement parks to five casinos to restaurants to an NBA basketball team. Okay, just everything you can think of, I'm teaching them to make decisions because that's really what it's all about is learn how to make decisions, see how I make decisions every day about everything, whether it's a little decision or a big decision. And they've been doing that with me and they, they're pretty smart. We don't know that we could run this without you. So it's kind of interesting because it's just, it's them sitting in meetings and seeing how I make decisions is the best thing I can do for them. Instead of learning one little department. So if you were going to teach us a few key business principles, what are, what are some of the core principles of business that you really, like if you knew, if I die without my kids understanding these, three to five things, like what would those three to five things be? Know your numbers.
Principles of Business (19:44)
No matter what business you're looking at, always know your numbers. Number two, realize that, that we're not successful if that consumer does not come to us. Whether they're eating in your restaurants, whether they're playing in your casino and whether if you don't have a good product on that basketball court, the fans are not going to come and buy those tickets, the sponsors aren't going to come. And therefore, you're not going to have the money to pay for those good players next year. You're not going to be able to pay Russell Westbrook and James Hart in each $40 million a year. You've got to always remember, we're only as good as us taking care of that consumer. One of the things I teach everybody, and especially my kids, don't assume anything. People think that somebody walks in and gives you an answer that it's the right answer. And even when I tell somebody to do something, I don't assume they went and did it. All I ask them a week later, did you do that that I asked you to do? 'Cause that was really important to me. Oh my gosh, I didn't do that. And I think that's the biggest mistake people made, is don't assume that everything's running right, don't assume anything. Do you see parallels between the game that you play in business and sports?
Intersections Of Business And Sports
Parallels between Business and Sports (21:01)
Is that why there is a passion for you on both sides? 100%. Operate by the 95 rule, 95% of everything we do in business, if we're doing anything is right, so look for the 5%. Let's just find the 5%. This is so powerful. And reading it in the book, I was like, okay, here we go.
How to Spot The 5 Percent (21:27)
So how do you spot the 5%, how do you know what 5% matters, how do you prioritize how you attack that 5%? Okay, well let me just say this, okay, I'll walk into this studio, okay? And I've done a lot of interviews, and as soon as I walk in, your people greet you, they introduce, you know, this, you come up here, here's some snacks, there's even a camera light, so if they're doing your makeup up there, it's a perfect lighting. I could tell this guy has his act together. This guy, I'm having a hard time finding his 5% because they're doing everything right. And I'm not just saying that, but you know everything I'm saying is true, that you have somebody meet us outside, we're not coming around lost. And so I hadn't found the 5% here, I'm sure before this show's over I will, but-- - It's there for sure, I think you're right, everybody has a 5% - But I judged you and your operation the second I walked in, and it's no different if I'm pulling up to a retail store, or a hotel, or a restaurant, or whatever, and before I get to the front door, I'm pulling up in that parking lot, it was the parking lot in pretty good shape, or their weeds out there, or their cigarette butts in the parking lot, or their lights burn out, the front door's got a bunch of smudges on it, I haven't even walked in yet, and I can tell you this isn't a crisp operation, I can tell you everything, how the operation's gonna be inside before I ever walked in the front door, 'cause if they're not taking care of the outside, the inside's not gonna be good. And that's the same parallel that I used for the basketball team. We had a great year again, we've won the most games we've ever won in a two year period, in my first two years of ownership, but I sat down with the general manager, and the head coach, and my top basketball people, and said, all right, we did 95% of everything right, but we didn't beat Golden State again, so let's, what do we need to do? How do we improve that 5%? And we kicked it around, and that's when we decided that maybe there's an opportunity to be a little more athletic, and getting a great transition player who can speed the game up, and make us a better team, like a Russell Westbrook. And so that was the 5% we were looking for. Changing out a few coaching positions, changing out a few other players, you're never gonna be great if you don't look for the 5%. Yeah, as you were talking, I thought, okay, I'm beginning to get a very clear picture of what makes you work, so remember that I don't believe, and it's not that I don't believe that some people come with sort of hardwired gifts, it's that I don't find it very helpful.
It's all about high standards (23:54)
So if the sum total of your story is that, you're either born with it or you're not, why read the book, right? So it comes down to, there is an element of this stuff that can be taught, and hearing you talk, the part that sounds so interesting to me that I think can be taught is you've really fucking high standards. And more importantly than that, you have high standards that when you look at where it's going wrong, it doesn't damage your sense of self-esteem. So you're willing to look at it, you're willing to what I call staring nakedly at your inadequacies. You don't walk into a restaurant to clap for yourself, you walk into a restaurant to figure out the fuck's going wrong. Not saying that it's bad, you're just saying that if we want to, and this is my favorite concept of yours, separate ourselves from everybody else. Easiest thing to do. It's the easiest thing to do. And I tell everybody that, no matter what your job is, is that you can go to work every day and separate yourself from anybody else. And it's no different than the sound guy on this set. If you pick up, you know what, this sound guy is really, really good. And he's worried about this, and he's worried about that. Then all of a sudden you tell somebody, you need a good sound guy this. And then they end up on this person because of a recommendation. All of a sudden this guy's known as the best sound guy in LA because he's paying attention or she's paying attention to details that the other sound people don't. No, you know what, I hear an ambulance out there, let's cut it. You know, just a little, little, little bitty things. And I just think that it's easy to separate yourself from anybody else, no matter what your position is. If you go to work for a company and you don't go up the corporate ladder, it's your fault, it's nobody else. If you're either with the wrong company where there's no upward mobility or you should separate yourself. 'Cause I know one thing, if you work for me, I'm paying attention. Nothing goes unnoticed, okay? And I tell people that all the time. If you want to separate yourself, it's easy to do 'cause somebody above you is gonna notice it, your peers are gonna notice it. It is easy to separate yourself from anybody else. Yeah, that notion to me is one of the most critical things that anybody in a company can do. And I love what you're saying about personal responsibility. It's on you, man. If you're not, even if like you said, it's just that you're in the wrong company, you're in the wrong company. And so if you want to get somewhere where you can move, you either have to go somewhere else or get your skill set aligned. If somebody comes to you and is like, "I want to improve," I get that it is specific to that case. But are there general things that somebody can do? Is it start with shut up and listen? Is it the tellmanisms? Is it getting those things ingrained in your soul or is there something else that gives somebody the mental framework with which two propel themselves forward? Yeah, I think that you can pick up from talking to me that I'm not on a different level, okay?
Tellmanisms leading to success (26:46)
These are pretty simple, basic tools. And so nobody out there is listening to him and saying, "God, don't worry." He's just using words and he's just so much smarter than me. So I'm not gonna become worth $5 billion. That book is bullshit, okay? He's just naturally smarter than me. I think you can see that I'm no smarter than anybody else in this room. I just use certain little basic tools to be successful every day. Take the word, no out of your vocabulary. Worry about your customer, no spare customers. Use the 95 five rule. Separate yourself from everybody else. Be the bull at whatever you do. And on and on and on. Can we go back? Know what you're good at? Know what you're not good at. I wanna go back to the bull thing. So certainly I understand it when it comes down to an acquisition, being bullish. Basically when there's blood in the street, that's when there's real opportunity, like I get all of that. Now give it to me, like I'm a young kid, I'm trying to come up through the mailroom, whatever. Like how does one embody the bull? Is it about confidence? Is it about audaciousness? Like what is that thing?
Be the Bull (28:03)
Whatever position you're at, you wanna be the bull. And I don't care if you're in the mailroom or if you're the person behind that camera that I'm gonna be better than anybody else with that camera and I'm gonna be the best male carrier and the person who comes up and is the most organized and does it the most professional way. You can be the bull at any position you're doing and it's just telling yourself, I'm gonna do this better than anybody else. I don't care what the job is. I don't care what you do. You be the bull at what you do. What drives you? Is it setting goals? Is it the conquest? Is it somebody that's an all-weather winner? There's something pushing them. Now is that thing. Now is this sport. It's just the sport of this is what I do every day. And people say, "Why do you do this?" And I just said, "Because what would I do?" I mean, if I can't come to the office and solve problems and fight with everybody and conquests and conquer, then what am I gonna do with myself? I'm gonna sit home and die. I mean, that's what I enjoy doing. This is my basketball. This is my game that I play. This is my pickup, a monopoly game, whatever you wanna call it. Okay, this is, I love going to the office and leading people and trying to conquer something. That's what I enjoy doing. It's sport. So when you were, it's so interesting because you once said that, you know, when I had my first restaurant and I was finally being successful and I think you were making like three or $4 million a year and you dad was like, "Why do you keep putting this all at risk?" And you said, "That's basically how I think of myself now." Like you may think that I've gotten big, but to me this is like nothing compared to where I wanna go. How do you dream big and how concrete are those dreams? Like do you, maybe you're not willing to say out loud, but do you already know like this is my next acquisition and this is where I'm headed and this is how I get the NFL team and totally that's what you're exactly right. This is steps to get to the next level. Now, if I don't pull any of that off, have I reached that point in life where I'm happy? Yeah, I don't feel like after I bought the Houston Rockets and once again, who gets to own 100% of their team in their hometown? There's probably not of all the major 100 sports teams. There's probably not five. So I feel very fortunate. So if nothing else is accomplished, do I feel pretty good? I feel okay, I really do. I really do and I thank the good Lord and all the people that helped me accomplish it. But what you just said is happening. I'm taking the next steps right now to get to the next level. 'Cause I always, that's my sport. Let's go play, pick up basketball. Let's go to the office and play business. And that's what I do every day. I go to the office and play business. I have weekends, if I'm not on vacation or on the boat somewhere or whatever and I'm sitting at home and it's Labor Day or Memorial Day and I don't have plans, I'm going nuts, I'm gonna go to the office. I'm gonna attack. If people want to engage with you, they wanna learn more about what you're doing, where would they find you? You know, follow me on Instagram or Facebook or Twitter and read, shut up and listen. And all the people that work for me will tell you that have read the book that is Tillman talking. That is him. It would capture him perfectly. And like I said, I've never been the smartest guy in the room, never professed to be, but I will out-think you, I will out-work you, I will out-motivate you and I will teach you how to lead. - Really fast, talk to me about the notion about working people. I can tell you, we've worn down many of people and deals when we just say, let's just keep going. The greatest time to negotiate a deal is Friday and thinking that everybody's gonna leave at five or six o'clock in the evening. And so always try to set up a negotiation for all you people that I plan on doing an acquisition for them in the future because we'll go right through the weekend and they wanna go home.
How to negotiate on a deal (31:54)
And so we just keep plowing through at three in the morning, four in the morning, we will out-work your ass. - Yeah, one of the greatest strategies in life, in my opinion, I'm totally with you on that one. What is the impact you wanna have on the world? You always wanna do the right thing. You wanna be remembered that you were very successful but you did it fairly and squarely. I have take pride in out-negotiating your ass, okay?
Ethics In Business
Do the Right Thing (32:31)
And you just wanna lead this world that everybody said, God, that was a difficult son of a gun but he always did the right thing. It's pretty good. All right guys, the Tillmanisms alone are worth the price of admission. I highly recommend the book. It is a lot of fun. If you were paying attention the way he's talking, you will definitely, when you read the book, realize that that is definitely his voice and captures his spirit and somebody that can start with a single restaurant and build what he's built today. If you have any interest in doing something extraordinary in your life, regardless, by the way, of whether you wanna be an entrepreneur or not, I think a lot of the rules apply to just knowing more about something, outworking people, knowing what you want, big audacious goals, all of that stuff, being the bull. It will pay off well in your life if you haven't already. Be sure to subscribe. Until next time my friends, be legendary. Take care. Tillman, thank you my friend. That was wonderful man. - And I learned this celerant sack of La Pides stored in dorm early 20s, is be prepared in life for a lot of rejection. Because if you're prepared for a lot of rejection, when it comes, you don't get turned off, you don't get disappointed. You're like, well, I'm not gonna do this anymore. No one thinks it's a good idea.