The 3 Common Traits Of Highly Successful People (How To Achieve Goals) | Alex Hormozi | Transcription

Transcription for the video titled "The 3 Common Traits Of Highly Successful People (How To Achieve Goals) | Alex Hormozi".

1970-01-01T23:37:37.000Z

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Introduction

Intro (00:00)

You lay out three traits of ultra successful people. - Yeah. - I don't know if they're yours or if you - They're not. - They're not mine. - This is so brilliant. And when you said it, you put words to something that I have felt for a very long time. - Yeah. - If you don't remember them, I have them here.


The three common traits of successful people (00:16)

But if you remember them. - I remember them, yes. And so it's, there's three traits that people, then they looked at, 'cause they were trying to find habits of highly successful people. And when they actually put apart, it's not, you know, and I hope I'm not contradicting anything. But there's people who are really rich who wake up really late and work really late. And there's people who wake up really really early. And there's people who are really rich who eat really healthy. And there's people who are really rich who drink Coca-Cola and eat french fries every day. And so there's all these things that we want to make as truths, but there's easy examples that counter those things. So it's like, what are the few things that are true, or at least that seem to be present in all of the situations? And it seems as though they were surprisingly few. And so the three common traits that they had found were one, that people have a superiority complex. They believe they're better than others, and they believe that they deserve more than everyone else does, and that they can accomplish big goals. Right, so they have a bigger vision because they believe they deserve it, or whatever it is, that they were able to identify that. The second thing that they're able to identify is that they had crippling insecurity, and which is a paradox of paradoxes. They feel they'll never be enough, and they'll always be measured against the things that they've achieved. And so you've got this crazy dynamic between, they think they're better than everyone, they think they deserve more, they wanna go after this big hill, and at the same time, they fear they'll never be good enough, and they'll never actually achieve it, and they actually suck. And then the third piece, which kind of adds the beautiful mix of this, is impulse control. And so they're able to control their actions and focus on a single thing for an extended period of time. And so if you put those two things together, it's like you've got a big goal, that's pulling you this way. You've got this big fear that you are running away from, and then you've got impulse control to keep you focused on the one thing that matters. And if you do that, if you are the type of person who has those traits, then you are very likely to be successful. You gave me the chills twice while you were explaining that. So this is, I'm often asked like, "Hey, what does it take to be successful, "or how did I get successful?" And I'm like, from the time I was a little kid, so I grew up lower middle class, but from the time I was a kid, I told everybody, "I am going to be rich." Like you don't understand. I'm going to be rich, I was so angered by not being able to get the things that I wanted as a kid, and I had a little problem with authority, and so I felt like I was being told that I had this box of staying, and I was like, "No, no, no, I'd always have these crazy dreams, "and I just believed I could make it come true, "but I'm terrifyingly insecure "that I'm not smart enough to pull it off, "and I have something I need to prove to myself, "to my wife, my father-in-law, my own parents, "I just fuck, no matter how much I achieve, "I still have this." So I have this crushing need to validate myself and to feel like, "No, you really did have it, kid." And, but I am psychotic at my ability to delay gratification. Like I can suffer and toil and grind, and just like, "I don't need to eat the marshmallow "for a hundred years, right, which is stupid in some ways, "but you put those three things together, "and you just go and go and go." It's really, again, much special.


Two Marshmallow Test 25: Marie] (03:19)

- I gotcha, so I, yeah. So to the marshmallow point, 'cause I think this is really interesting, and I don't think it's talked about enough, which is they like to separate the kids into the two buckets, right? Like the kid who waits for two marshmallows and the kid who just says, "I want the marshmallow now, "but I feel like they should have a third bucket," which says, "How long do they ask the kid "to wait for the marshmallow?" Right? Because it's not, do you have, like, 'cause I like to think of things, and like, a lot of times we have false dichotomies or we have binaries where like good or bad, you know, disciplined or undisciplined, I'm honest or dishonest, right? When I think more reality is to what degree am I honest? To what extent am I disciplined? To what degree am I loyal, right? - Oh, God, there's a whole conversation. - Yeah. - And so I think that each of those three traits that we just went over, it's not, do I have them or not for the people who are listening? 'Cause people are like, "Yes, I have it," or like, "Oh, well, I have all three of those." It's not having them. And I'm sure you've interviewed some of the most successful people on the planet. It's how much do you have, right? And so I think that like, your ability to delay gratification, it's not just like, "Oh, I can wait a week or I can wait a month." But I made this tweet that went pretty viral. And it was like, "If you can wait a year, you can make a ton of money." Like if you can do something for 12 months, you can not need for financial goodness pretty much for the rest of your life. I'm not saying you're gonna be hella rich, but you're not gonna need for anything if you can wait 12 months. If you can wait a decade, you're going to be above the 1%. If you can wait 10 years for an outcome, be able to do the doing without seeing the result, for 10 years, you will be able to be above any most achievement of most people. And if you can wait a lifetime and you don't even need to see the result of your doing this even while you are alive, but know that it may get done after you pass, then I believe that you can change the world. And I mean that. And so I think that if people can just extend the time horizon that they're measuring themselves on, they can just do so much more. I mean, you've probably heard the Bill Gates quote where he says, "People overestimate what they can do "in a year and underestimate what they can do "in a decade." Things, the same thing, just continue to draw it out. And I think as we've been able to achieve more leverage and make more money, et cetera, my horizon has extended. And when I listen to the people who I want to emulate, I can almost tell by the measurement of money that they talk about and the measurement of time that they discuss how successful they are or how successful I think they're going to be. Like if I talk to a 25-year-old, and he's talking about what he wants to do in two decades, and his whole plan of what he's going to do, as long as he's not just blowing smoke because he's heard an interview from me, that I'm like, this kid's got it. He gets it, he gets it. And most people just don't think they can't wait 90 days. They most people can't even wait a month, right? They start a diet and 14 days later, they don't have a six back and they can't wait. But like if you do a year, you can look whatever way you want, for the most part, you know, by and large. And if you wait a year for the ability to learn how to sell, you wait a year for the ability to learn how to market, wait a year just providing value to a group of people for free and then delaying your ask, you can do whatever you want. - Now, and I don't know how you can react to this, if we can separate that idea from being patient, so I made a shirt that said fuck patients.


Patien (06:19)

- Okay. - But, if you're not playing the long game, you're screwed. So my thing with patience is, you have to go all out at a sprinter's pace, and run a marathon at a sprinter's pace if you want to achieve something. That's where people fall down. You'll find people that can wait, but can they, and this is one of my all time favorite quotes, I'm pretty sure it's Winston Churchill, though people often attribute things to him. Who knows? Success is the ability to go from failure to failure without a loss of enthusiasm. Now, there are people that can go from failure to failure, but do they lose the enthusiasm? Can they attack it as hard? I was telling you, at the end of this year, we have a plastic table that I'm just smashing the little pieces, because it has come to represent the hardest thing that I've built in my professional career, and just all the fucking problems that have been associated with it. And, but I'm still going after it as hard every day. And when I think about, so because I've had success, and I know how many people are chasing it, I can just say people a lot of time, it's not gonna give you what you think it's gonna give you, so don't bother chasing that kind of success. So an easy way to say it is, don't worry about winning a championship ring, worry very much about becoming capable of a championship performance. That will be a far more interesting life, 'cause you really do wanna get that good. - Yeah. - But in the pursuit of that thing, in getting that good, it's like it is going to take an inhuman amount of concentration, willingness to fight through the pain and suffering, and an ability to attach enough meaning and purpose to it, that you'll keep going when you're just getting kicked in the face. - Over and over, it's crazy. And so knowing how badly people want that, I want for them that thing, like how, whatever it is, and I have a method that I can teach people how to do it, but most people still won't do it, which is to build the desire, to create an association between the doing that thing and the meaning and purpose that you wanna have through your own life, and that it's not gonna seem self-evident, you have to bolt it on, it feels kinda fake in the beginning, but if you really invest, and it really is something that you care about, it can't be fake, but if it really is something that you care about, and you build that intense association, then you can fight through that. But boredom kills more entrepreneurs than fear or failure ever will.


Boring (08:51)

- When you say boredom, do you mean that they are starting something, it's starting to work, and then they just switch because they're ADD, or? - No, I mean that. - Doing something where you don't get the result that you want, and it's 10 years out, and you're gonna have to do what Jeff Bezos calls overhead, no matter how much you love your job, there's always overhead, there's boring shit. And what I find is people, they can't stay on task. I find in myself a strong desire not to stay on task because it is boring, it's just boring. Or even worse, if it feels bad, and you have to keep doing it, and you have to wake up every day and face that this is really gonna be tough, and it's gonna be tough for an undetermined amount of time. So it's not even like, I know it's gonna be a year, it's, there is an unknown amount of suffering before me, and I have to somehow continue to muster the enthusiasm. - And have faith. - Yeah. - That this theory that I have is actually going to work out. - Or that I'll get better, right? That maybe this theory isn't the right theory, but I'll be able to figure it out. - It's interesting you say that because we talk about need to believe someone we're thinking about, a company that we wanna invest in, and so it's like, we try to have as few need to believe this possible for a growth thesis to happen. And then not only do we wanna have as few as possible. - That's really interesting. Need to believe, I need to believe that this is true for this outcome to be possible. - Yeah. So how do we have as few of those as possible, and how do we have that those need to believe statements are as high likely to seem really possible? Right, so it's like, if we had a business that was reliant on an inflationary period or something, I'd say like, okay, well, I believe that that's, it's high likely that it's going to occur. Okay, so I feel okay about that one. And if that was the only thing I need to believe for this whole business to be successful, we're like, where do I write a check? 'Cause it's the only thing I need. So it's how many of these are there, right? And if there's a lot of them, then with each additional line our likelihood of getting the outcome we want goes down. And so I think that if reversing that for success for somebody who's coming along is like, what amount of action would it be unreasonable for me not to be successful? And so for me, it's like, I believe that if you do 10,000 cold calls, yep, you'll get better. Like it would be unreasonable for you not to be good. Like after that level of effort. If you run, you know, if you take half your paycheck every month or a third of your paycheck every month and you say, I'm going to advertising university, which is I'm going to spend money actually advertising trying to get people to click on this thing and give me their name and phone number. If you go and you spend that amount of money on actually advertising, after a year, after two years, you'll probably be pretty good. Especially if you join a community of other people who are doing the same thing, right? You see got mentors who are doing, who have done and give you frameworks that you can just work off so you can shortcut your path to success. It becomes unreasonable that you wouldn't be more successful in the future than you are today. And so I like thinking about things in terms of directionally correct rather than will I hit it or not, right? I think there's so many binaries because it's easy psychologically for us to say, yes, no, honest, dishonest, et cetera, successful, not successful. But it makes making decisions really hard because you're like, is this the path for me? Is this the product or the business I'm going to start?


30 hour threshold (12:07)

Whereas like, well, if I started something, I would be more likely to be successful than if I did not start anything. And from there, I will gain experience and perspective to then make the next iteration on the main thing.


Normalize no (12:16)

And it was question first thing ever? First successful thing. You'd done other stuff before that and failed. And I still, I was like, I hope Quest wasn't his first thing. Most people had, they got it wasn't. Most people had a graveyard of failures before they had their actual first success. And so most people spent all this time at a different tweet though in viral. It said like, with 20 hours of focused effort, most people can be pretty decent at something, whether it's guitar, it's singing, even cold calling. If you actually cold call it for 20 hours, focused effort. You'd be decent, but most people spend years waiting to do the first hour.


Significance Of Reaction

The gasp (12:55)

- Whoa. - Whoa. And so it's like, how can I decrease that action threshold and get someone to just embrace the suck? And so it's like, how can I normalize nose? So it's like, I've been teaching so many of cells, like, dude, I need to get 100 nose. All right, let's get 100 nose for me. I'm gonna come with the S, just get 100 nose. And the thing is, all of a sudden, if the no becomes the goal, then they realize that it's about the process and not the outcome, and then they will become better salespeople 'cause they stop being afraid of it. The same thing like for training a salesperson, I want them to hear the gasp, right? Which is like, you say a price, everyone's afraid of saying the price. It's like, dude, if you didn't get a gasp, you didn't go high enough. - Right. - And they're like, what? I'm like, oh, you failed. Terrible sale, they didn't gasp. They're like, really? And so then it becomes, it flips it and it becomes a point of pride. It's like, oh, I got it. You hear the gasp on this one. And so all of a sudden, they stop being afraid.


Concept Of Exposure Therapy

Exposure therapy (13:42)

We normalize, we do like exposure therapy and the things that people are most afraid of. And I hope that with all the stuff that we do, that we can do that in a microwave for at least a handful of people. So they just start doing and realize that they're gonna gain perspective and the light of their knowledge will give them the next foot. But the thing is they're stuck on the first one trying to pick the first path when they have no idea what they're doing. - If you wanna learn how waking up at 3.30M can completely change your life, be sure to click here, check it out. Your life will change forever the moment that you decide to get up early and really attack your day. Go to bed at the same time every day. Don't use an alarm.


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