The TOP FOODS You Must Eat To Lose Weight & END INFLAMMATION | Jessie Inchauspé | Transcription

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Introduction

Intro (00:00)

If you do those things, and this is all detailing glucose revolution, you will fundamentally change the biochemistry of your body. Jesse, welcome to the show. Thank you, Samfa. I'm excited to have you, and I want to know what are foods that people like the top foods that people should be eating that would help with losing weight and reducing inflammation. Foods that contain fiber, so all vegetables, fiber is amazing. She's a superhuman. Because fiber is incredibly protective in your digestive system, especially in your gut lining. So in the intestinal walls, to reduce any glucose spikes from foods like starches and sugars that you might be eating. So we need to use fiber to our advantage. Because glucose is going to be the punchline problem. Because avoiding glucose spikes is one really efficient way to go about making your health better, physical and mental. What about fat loss? So I know people care. Yeah, so fat loss is definitely one of the consequences of keeping your glucose level steady. However, my work on teaching people about glucose is not a diet, and its primary objective is not fat loss. Its primary objective is to help the 80 odd percent of the population who have glucose spikes every day avoid those spikes. So that cravings reduce, hunger reduces, energy goes back up. You feel better, your body, your mind are thriving. A common consequence is fat loss. But that's not the primary angle that we're going after. We're going after health first. And is that because you are more concerned about how people feel than how they look? Is that why? Because you're going out of your way to be like, it's not about fat loss. People love that fat loss. I know they love it, but I think there's a few things here. The amount of fat you have on your body is not a very good representation of your internal health. So some people who are not able to put on fat, yeah, some people who are not able to put on fat will develop type 2 diabetes earlier on because fat is actually protective. Your body puts on fat to protect you. Every time you have a glucose spike, so a very rapid increase in blood sugar concentration, your body wants to get that level down. Your body does not want to keep you in a state of elevated glucose because that leads to inflammation, aging, insulin, like it's just a nightmare. So your body has a few techniques to take the excess glucose and store it away to protect you. And it puts the excess glucose in your liver, in your muscles, and in your fat cells. So your ability as a human to grow the size and number of your fat cells is a very good indication of how quickly you're going to develop type 2 diabetes. If you can put on a lot of weight, if you can store that glucose away into fat cells for a long amount of time, you're going to be protected for longer. If you are, for example, of Asian descent and you have a hard time growing the number and size of your fat cells, your glucose is going to be elevated faster. And that's why we see a lot of people who developed type 2 diabetes who are actually not that fat, but they have really high glucose and insulin levels just because they genetically cannot put on fat too quickly. So fat gain is actually a protection. So that's number one. I understand people want to lose fat and that's a totally okay thing to want to do. But the way we're going about it, often you just snap back. You lose a bunch of weight, you snap back, right?

Health-Focused Approach To Weight Loss And Wellness

How to approach weight loss from a health first perspective (03:24)

Because you're doing these extreme things like cutting calories really excessively or doing crazy diets. If we look at our glucose levels and we eat in a way that balances those spikes, a few things happen. One, we reduce how many cravings we have. Cravings are a big barrier to fat loss because people get these intense feelings for why I really want to eat a cookie, then there's a whole cycle of guilt and shame and just the whole thing is like quite damaging. Second, when you balance your glucose levels, your hunger hormones get tamed.

Balancing glucose levels tame hunger hormones (03:52)

So you're no longer hungry every 90 minutes. Third thing, when you balance your glucose levels, your insulin levels come down. And in order to lose fat, your insulin levels have to be down. So what I see in my community and the readers of my book is that when they focus on glucose first, they sort of naturally lose fat as a side effect, as a consequence. But the primary objective is I want to feel better now. I want to stop getting this chronic fatigue. I want to get my mental health back in shape. I want my sleep to be good. I just want to feel better. And also I want to feel connected to my body. That's really the primary angle. Some people come at it from like, my skin is bad. I want to get my skin better. Other people come at it from, I'm having hormonal issues like PCOS, erectile dysfunction, whatever. They get to glucose. They study that and weight loss is a nice consequence. Okay. So fiber, we're going to be eating fiber. We're going to protect the gut lining. We're going to slow the absorption of glucose so that we're regulating our glucose response. What are some other things that we should be eating? Protein is really important. It helps your body's digestion go a bit slower. So if you eat protein with carbs, the carbs will get more slowly into your intestine and then slower into your bloodstream as well. Healthy fats are also important. So basically, you need to be thinking, I need to eat vegetables. I need to eat sources of proteins, sources of healthy fats. And then starches and sugars, which are the ones that contain glucose, they're fine to eat, but therefore taste, therefore pleasure. They're there because they're cheap to eat. They're everywhere. We like them. They're a nice social activity to make a big plate of pasta for your friends. But they're really just mostly for pleasure purposes. And so the problem we're having these days in our society is that most people are eating just starches and just sugars, right? Because it's cheap, it's available. It makes you feel pleasure in your brain. But as a result, their glucose is completely all over the place. So I'm not in the camp of like completely cut out starches and sugars. I think that's unsustainable for most people. I don't think that's very fun because I love pasta and chocolate cake. And I do not want to give it up. So what I teach people is these nice principles that allow you to still eat the starches and the sugars with less impact on your glucose and your health. So maximum pleasure, minimal impact on your body and your mind. What about, I've heard you talk a lot about vinegar, which I've never really made my radar until reading your book. Why vinegar? So it's really fascinating, Tom. So when I first came across these studies, I was like, this must be a fad. Like this must be another like internet wellness trend. Like I just was very, very skeptical. Turns out there are quite a few like good randomized control trials showing that if you add a tablespoon of vinegar at the beginning of a meal, you can reduce the glucose spike of that meal by up to 30% without changing what you're eating. It's shocking. It is shocking. But is it really that shocking? Because in many cultures around the world, we've been having vinegar for a super long time. In Egypt, like ancient Egypt, they would make vinegar teas for people who had diabetes. In Iran, they've been making apple cider vinegar for generations. You know, it's like a, it's just part of culture. So now we're understanding the scientific explanation for why it's helpful. But I think all of these things we've known culturally for a long time, but now we're able to see like how it actually affects the inside of the body. How does it? What's it actually doing? I'm assuming it has something to do with glucose. It does. So in vinegar, there's this molecule called acetic acid. Acetic acid is the thing that does the work. So acetic acid does two, actually three main things. The first thing is that in your stomach, acetic acid inactivates alpha amylase, which is an enzyme that breaks down starches into glucose. So vinegar slows down the action of this enzyme. Therefore slowing down how quickly starch gets broken down into glucose molecules. And so that means that glucose gets into your intestine more slowly, which is what we're here to do, right? We want to reduce the speed, velocity of the glucose getting into your bloodstream. Second thing that acetic acid does, it goes to your muscles and it tells your muscles to soak up glucose as it arrives into your bloodstream.

VINEGAR: Glucose, Exercise and Fat Loss (08:12)

I wouldn't say it mimics exercise, but it kind of tells your muscles to soak up glucose more actively as if they were contracting. And third thing, acetic acid goes to your mitochondria and tells your mitochondria to burn more fat. So you have this amazing little molecule that acts instantly, by the way. Like it's not something that you have to build it up over weeks. Like if today your next meal, you just add a tablespoon of vinegar to it, or you drink it in a tall glass of water, it will have an impact on your glucose levels right there and then. So, okay, now that we know the broad swath of things that people should be eating, actually before we go too far down the vinegar thing, let's talk about food timing. That's one of the big punch lines of your book and it ties directly into what we just talked about, which is the what you should eat. But even the order in which we eat things can have similar impacts to the things you just talked about. So walk me through, how do we change up the order? Which by the way, since I know the punch line, I will say, I actually did this. Today, yeah, yeah, I was like, oh my god, I can't believe it has this kind of impact. So this is one I think no different because I eat so clean already. So it wasn't a big departure for me. So it was instead of eating protein and vegetables, I don't want to give it away. So anyway, I'll tell you out there. You're really good, though. No, I know, I know, it's terrible. Okay, so in the scientific studies, here's what we see. We see that if we eat the constituents of a meal in a specific order, we can reduce the glucose spike of the meal by up to 75% without changing what we're eating. Oh my god, this is so like these numbers are really impressive. Yeah, yeah. So we're not changing what we're eating, but if we change the order, we reduce the spike so significantly, which means less inflammation, less aging, you know, better hormone balance. I mean, we just feel much better. So the correct order is vegetables first, proteins and fats second, and starches and sugars last. The sugars last thing makes sense. You know, dessert is always usually last. And actually, when you think about it, the vegetables first thing, culturally, like this has been happening for a long time, especially in Europe. Like in France, we have Cunite first, in its adidas, on topasty. In the Middle East, you know, they often have herbs by the bunch on the table before the meal starts. And the reason this works is because of that fiber in the vegetables. So the fiber goes from your stomach to your upper intestine, and there it kind of deploys itself like a transformers onto the walls of your intestine and makes this protective mesh, this protective barrier kind of like this gooey gooey kind of thing. Should you ever read the book, "The Fiber Menace?" No.

The problems with fiber (10:53)

So all of this stuff gets really interesting, very complex. One minute, it's bad, the next minute, it's good. So it's always hard to figure out what the sort of final word is, but the fiber menace is a book that's like, "Hey, all these things about fiber that you think are good are actually bad." Like even thinking about, as I go through your book, I'm like, this is really effective for people, if you can't get them to stop eating a modern diet, but if you could get them to stop eating a modern diet, like just-- Like no siches, no sugars? Yeah, exactly. Like, don't eat sugars or eat sugar or eat like berries and things where from an ancestral standpoint, we only would have been able to eat a lot of fruit like in the fall right before we need to fatten up for the winter. So you actually want to get fat. And so it's like, does fiber work because it's good for you? And it's like nature's way of saying, "Hey, you can have your cake and eat it too." Or is it actually causing a problem? It's stopping the digestion of things you're eating. It's creating a barrier that's stopping you from absorbing nutrients. And it just so happens that since most people have access to so many calories and they're eating the wrong kinds of calories for the most part, that fiber sort of accidentally will help you. But in reality, it's creating problems. Now again, that's not necessarily what I believe. I don't know what to believe. So my thing is, I, and I think, actually I'm going to wait and see your processing, which I like. I actually really like what you're saying because fiber is only really useful in the context of other bad stuff that you're eating. Well, I don't want to say bad, but other things that could cause problems. So like, okay, so... People can throw the shade at me. Okay, cool. So imagine like you take a piece of fruit, right? So fruit has a bunch of glucose and fructose and fructose is not something you want a lot of diet. Nature's can. Exactly. But since there's fiber in there, it's less bad for you. And actually, if you look at ancestral fruit from like millions of years ago, they have way more fiber in them. Like way, way, way, way, way, way more. There's a photo in my book showing ancestral banana versus banana these days that has been bred for centuries, you know, wolves into shawahuas, ancestral bananas into these things. So the fiber is helpful today in modern fruits because it helps combat some of bad side effects of eating so much sugar. But I kind of, I think you have a really good point. Fiber first is only really important if you're going to eat starches and sugars later. If you're in a context of already not eating much starches and sugars, the order is much less important. Okay, so going into glucose. So this is my, I'm obsessed with glucose. So I come from a morbidly obese family.

Using glucose effectively (13:41)

I used to be about 60 pounds heavier than I am now. And I remember when I first got married, Lisa hates when I tell the story. So I want to be very clear. My wife has always loved me. Support of me has been amazing. But there was a period in our lives where she was very nervous that I was going to have very poor habits and end up with a physique that was moving in the wrong direction. And so I was eating less than I'd ever eaten. I was hungry all the time and I was getting fat. And I was like, what is going on? Because I was doing a low fat high carb diet. So you felt like fucking crap. Felt terrible. I was wildly inflamed. Of course I didn't know that. Wouldn't have even known to use that word back then. Correct. And it was not good. And so thankfully at that point, I'm like, whoa, I know where this leads because of my family struggles, I really need to learn about nutrition. At first, of course, I attack it from an exercise standpoint. I'm just trying to exercise my way there. As I'm sure this audience has heard a thousand times, you can't outrun a bad diet. So it was like, that wasn't really working. But that actually did show me that I could put on muscle, which is quite exciting. And going through that and starting to learn about this thing at the time, Atkins and low carb. And I was like, okay, let me try this thing. It was transformative. It was total fucking misery, clicking over to where I was no longer addicted to sugar. And so that took about three weeks. I remember Lisa and I getting in a huge argument because I was like, if I eat a cookie right now, I'll feel better. And she's like, they need the cookie. But stop complaining. And I was like, oh man, but I really want to get to the other side of this. And so I didn't eat the cookie. And it took three weeks, but I woke up one morning. And now I would know what I was doing was burning ketones. But I just felt like, whoa, I feel different all the sudden. I don't feel like anything is missing. I don't have this weird relationship to hunger. And it was literally one morning I woke up and just felt radically different. So you had stopped cold turkey all carbs? 100% other than vegetables, but like not starchy, no potatoes, like broccoli, green beans, that kind of stuff. And so, and that's one thing I'm going to see how many people I can piss off right now. So I think that people often, like they will get triggered by me saying, hey, wearing a continuous glucose monitor is awesome. I think everybody should do it. I've even heard you say that maybe not everybody should wear one. I'm like, people should wear one at least for like a month to see how what you eat does to you. And if you're willing to experiment, you will find the path forward. It won't be fun. People can, I can predict all the things that people are going to hit in terms of if you've got gut issues, which I've been through with my wife, here's what that's going to look like. If you are addicted to sugar, here's what that's going to look like here. All the places that sugar is hiding, you're going to have to figure all that shit out. And then by the way, you're going to have to start judging how it impacts your body because there's no one size fits all. It's going to be different for everybody. So what, like you were talking about people I would call skinny fat, where they don't have the adipose tissue, but they have all the biomarkers of somebody that is, has a terrible diet. For those CGM, the continuous glucose monitor piece, I would say two things. I would say one, if you're in a where a CGM, and you listen to this, buy my book glucose revolution and read it because it will give you the context that will allow you to understand what's happening and make the changes to glucose level study. What is the context? The context is what is glucose?

Three things (17:13)

How, why these glucose spikes you're seeing are harming your body. What are they doing on the actual biological level? What's happening? Second, 10 really simple principles that allow you to avoid these glucose spikes without needing to go cool Turkey like you because you're hardcore. And then third, what are the pitfalls to not fall into? Because if you wear a CGM and you're just optimizing for your glucose, you could actually drink a shit ton of alcohol, eat a bunch of unhealthy fatty foods and stop exercising because you're going to see that if you do those three things, your glucose levels are flatter. So that's a brilliant point. So yes, it's important. It's an amazing lens to which to understand your body and it's really, it's really powerful. But you need to do it right because you can do it wrong. Like I did vegan wrong when I was younger and I only ate pasta and Oreos like I did. Yeah, because they're vegan pasta and Oreos and I felt horrible. I'm shocked. And then I did keto. I did that completely wrong. My period stopped like whoa on keto. Yeah, because in your female body, these extreme things have an impact on your hormonal system. So this is why people don't test on you. P. Absolutely. And that's why so many of these studies on fasting on whatever are done on males because hello males have a 24 hour hormonal cycle. We have a 28 day hormonal cycle. Very different situation. Way too complicated. Okay, so let's take these one by one. Okay, fascinating. Okay, so what is glucose? So glucose is your body's preferred energy source. You mentioned ketones earlier. Ketones is also a great energy source, but glucose is going to be used first if it's there, basically. Every single cell in your body uses glucose for energy. So my hand cells are using glucose by now to contract your brain cells are using glucose to think and look at me and speak your heart cells are using glucose to pump. Okay, your body needs glucose and preferably runs on glucose. Every single living thing on this planet also runs on glucose from plants to dolphins to humans. Plants? Oh yeah. So plants are the ones that bring glucose to the earth. They're up taking glucose from the soil? No. They're creating glucose. They create glucose from photosynthesis. So create glucose? Yes. So I guess that needs to be self-evident since that they are glucose. They create and they are it and they burn it. So if we didn't have plants, we wouldn't have life. Plants? It's their version of ATP. So glucose is burned to create ATP. So they create ATP as well? Yeah, absolutely. All living things do. So plants through photosynthesis fix the carbon of the air and turn it into glucose molecules. And then this glucose is turned into fiber, it's turned into fructose, it's turned into other things. It's burned for energy. It's used as building blocks to make the plant. When you look at a tree, that's glucose. That was made out of glucose from the air and then turned into stuff. That's so weird. So weird. And so every living thing runs on glucose now. Paper is glucose. Paper is glucose. In my book, I say, if you're reading this book on paper, you're reading a book about glucose printed on glucose. Yeah. So that's... That's a trip. It's so fascinating. And so we humans, we can't photosynthesize, right? I mean, we could try, but it doesn't work. We need to get glucose to food. So we usually eat foods like starches and sugars to get glucose to our body. But when you think about a dolphin, for example, a dolphin doesn't eat pasta and cake. So how does a dolphin get the glucose that it needs to make its organism function? Well, if you don't eat glucose, your body will make it from within. So when you completely cut out all glucose sources from your diet, some parts of your body, you're going to start running on fat on ketones, but the parts of your body that need glucose, your body's going to make glucose from within, from the protein and the fat you're eating. So that's how dependence we are on this thing, that if we don't eat it, we make it from inside. Okay. So... But as we understand that part of the equation, what I want to ask is, why...

Too much glucose (21:27)

If it is so necessary, why is it also so toxic? Fantastic question. So imagine I gave you a plant and I was like, Tom, take care of this plant for two months, please. You would take that plant and you would know that you have to give the plant some water every day for it to survive, right? Yep. You would give it a bit of water. But if you give that plant too much water, that plant is going to drown. And I'm going to come back after two months, my plant will be dead and I'm going to be pissed off. Just like plants need some water, but too much drowns them, a human being needs some glucose, but too much glucose causes issues, which is kind of not intuitive because you would think, well, if it gives myself energy, I should just give them as much energy as possible by eating as much glucose as possible. I certainly wouldn't... So that part I get, so no, I wouldn't think that just more and more and more and more and more. But knowing the punchline about glycated tissues, I'm like, like it just seems overly reactive and toxic if it's useful. Walk people through, you've said that glycation basically is aging, that they're the same thing. Walk us through that. Okay. It just seems so bizarre that this thing that I have to have that I'll make on my own, if I need to, is also the thing that's killing me. 92% of people that set a New Year's goal fail to achieve it, which is why I've created a 90-day challenge designed specifically to ensure that you hit your goals. You really can radically transform yourself. Just click the link below to join me and the entire Impact Theory University community to kick off 2023 right with the Impact 90 challenge.

Why glucose is so toxic (22:57)

All right, guys. Now back to the episode. That's an extreme way to put it, but yes, it's going to cause issues at high doses. It's going to cause issues when those glucose spikes get to levels that are too high. Is it only if it spikes? It's not right. No matter what, if a glucose molecule bumps into something, it sticks to it forever. It is now damaged and I have glycated, kind of like a piece of toast, stealing your words. Yes, but your cells regenerate, right? So it's glycated forever, but then those cells can die, those molecules can be recycled. The problem is when there's so much glycation or so much inflammation that your body can no longer neutralize and take care of it. You know what I mean? It's like we all have cancer cells within us, but normally our body's able to see, oh, that one's not good. We're just going to throw it away and make a new one. The problem becomes when the cancer cells are just multiplying, multiplying, multiplying, and your body can't do anything about it anymore. It's kind of the same for glucose. There's a lot of stuff happening in a body all the time. Like every second, there's billions of molecules going through each of your cell membranes. This is like mind-boggling. So there's a sort of base state of glycation happening and that's normal aging, but then the problem comes when there's too much of it happening too often. So to get back to what you're asking, like what happens in the body? There are three main mechanisms that take place underneath our skin that are important to know about when it comes to glucose spikes. So the first thing that happens when your glucose spikes too high to a level that is not healthy for your body is that your mitochondria, so the little organelles in your cells that make energy, they become overwhelmed. Your mitochondria are actually in charge of turning glucose into energy. They want some glucose to be able to make energy, but if you give them too much glucose, they go on strike. They're like, I cannot, I cannot today. This is, I just can't. It's too much, too fast for them to handle. So they just shut down. Your mitochondria are shutting down. Then produces free radicals in your body. These free radicals lead to oxidative stress, lead to inflammation. That's one of the main pathways. The second thing that happens is the glycation thing you just mentioned.

Whats worse for liberation of glucose (25:29)

So from the moment we're born, we're slowly galaicating, we're slowly aging. It's kind of like cooking. When you're fully cooked, you die. We can't. I love that you said it was a smile. It's true. When we're fully cooked, we die. And that's okay. That's just part of the human condition. We can't stop glycation, although many people who want to live forever are trying to stop it. But we can slow it down or speed it up. And every time we have a glucose spike, we're speeding it up. That's really the punchline. It's not like, let me ask you, if we had the same amount of sugar go through our system, glucose, go through our system. But in one case, I gobble it all in the morning and it's a massive spike and then nothing for the next 23 hours and 49 minutes. And then in the other one, it's either through eating fiber and vinegar and doing the things I need to do to slow it down or just because I really spread that shit out, which of those is going to age me faster? Same amount of glucose. The spike. Interesting. So we know that. We know that. Yeah, we know that. So these spikes are the most harmful to your cells. And the first ones, actually, that suffer the most from these spikes, just so you know, are the cells that are lining your blood vessels. So those, what's been studied is actually in those particular cells, like what's worse and what's better, a very rapid increase and a very rapid drop or something more steady, same quantity, but just steadier over time. The spikes are what's causing the most damage. It's what's causing the most. The variability is really the issue here. And so all the hacks I share are actually acting on that particular thing. I'm not telling you, you have to cut out the cake and the pasta and the whatever. I'm teaching you really easy tips that allow you to spread the glucose release out so that you have fewer consequences on your health. And you know, these big spikes, we also feel them consciously. Like we can feel really jittery and anxious when we have the high. And then that crash, that crash activates the creating center in your brain, Tom, and your brain then tells your mind you must eat something sweet right now. Makes you tired and makes you hungry. Like, it's just the spike in the drop of the bad news. It is the fatigue because the variability in the blood glucose triggers a lowering of the rate of creation of ATP. Like is the mitochondria actually slowing down? Because you really do feel like for real tired, like I'm going to fall asleep. And that's why I'm surprised that going keto, you said you did it poorly. But keto for me changed everything.

What happens to your period on keto (28:13)

Because when I went keto, I had a different relationship to hunger. It wasn't that I didn't get hungry. It was that it didn't make me fatigued or cloudy headed or frustrated. I'm just like, oh, I'm hungry. I want to eat. You know what? I felt when I was on keto. I felt like aggressive. Like I felt like an animal. Like, hangry or no? No, no, no, no, no. Like, it's as if my brain switched into like, um, I'm going to fucking like crush everything. Oh, yeah. It felt it felt very different to my normal personality. It was like, why? I think it's just burning fat instead of burning glucose. It to me, I was like, maybe this is what it feels like when you're a man and like you're running on your fasting and you have to go like kill the fucking mammoth. So I don't know. I don't know for me. It felt like a different personality. It felt very like, um, like animalistic almost. I was not in my emotions anymore. I was just like, that is fascinating. Don't cross me. I'll fucking bite you. Like that's how it felt to me. But not hangry from a very different place from a place of like, just like aggression, masculine energy. That is utterly fascinating. I've never heard that before. I've never told that anybody before. I'm really curious to see if it influenced your testosterone levels or something. It's possible because my period stopped. Yeah. So, um, I, you know, I have very regular cycles. I'm super healthy. But then when I did that, and I was young, I was probably 21 or something. I just didn't have a period anymore. Just stopped for like four months. And I was like, came right back as soon as you went off. Well, no, it didn't come right back. Like it came back probably two weeks after. Did you lose fat? No. I mean, I was, I was like, I just was like this, you know, I didn't have much fat mass. Um, but I didn't need to sleep very much. So I would just go to bed, wake up five hours later when now I need nine hours. Didn't have my period anymore. I felt like an animal. Um, I just, it just was like a experience just to show you how powerful it is when you change what you eat. So that was too far for me. Like I don't want to be, I don't want to live there, but it was such an interesting experience. And for you, such a different experience, right? For you, it's like bliss. For me, this information and these hacks, for me, that's bliss. I feel amazing. Amazing energy, no cravings, devil headed, happy, but the keto thing. That's really interesting. So keto is the one thing that I would say is as close to universal, that's not true. The closest thing I would say everybody should try is cutting out sugar. After that, and nothing works for everybody. But after that, I would say keto is something everyone should try. Now, like you, if it takes you somewhere that you don't want to go, fair enough, but in terms of something people should experiment with. For the cutting out sugar thing, I agree with you. Like I think sugar really is just for pleasure. Like there's no benefit to eating sugar, but I think for most people cutting it out cold turkey is really painful, challenging, stressful. So I kind of encourage people to take a step before that, which is you're probably on a sugar addiction roller coaster every single day of your life. So step one, like use my hacks so you can still eat sugar without creating the roller coaster. So you're still getting the pleasure, but you're not triggering these cycles of cravings that you're on day in and day out.

The protocol to ease your way into fasting. (31:42)

And all of a sudden you'll see you'll get some distance and you don't really crave sugar anymore. So it's much easier to stop it. A lot of people, their body is burning glucose constantly, and they are dependent on getting glucose every two hours. They feel really shaky. They're like, oh my God, my blood sugar is low. You know, he told a story in the book that freaked me out that there was a woman who would not go to things if she wasn't going to be able to eat every 90 minutes. Yeah, she had so for this book, I interviewed a bunch of people and got all the stories and it was amazing, but one woman, she needs to have snacks in her purse constantly while she needed to. Like if she was invited to something, she would have to time, okay, am I going to be able to leave and get back to my car and eat in the middle of the event? Or am I going to find myself without food for two hours? She was on this roller coaster, this addiction, you know, of like spike hypoglycemia, spike hypoglycemia. Every cell in her body was just burning glucose. She had no metabolic flexibility. She had no ability to start burning fat for fuel. When you cut out carbs entirely, and if you've been on this glucose addiction for a long time, your body will take a week, two weeks to be able to switch over to burning fat. And that two weeks is really painful, right? And that's probably what you went through. So you can do it, you can go cold turkey or you can sort of ease yourself into it a bit better using my hacks, etc. So you teach your body to burn fat again, get back some of that metabolic flexibility, and then you know, a month in, if you want to cut out sugar entirely, it's not going to be hard. You're no longer going to be controlled by this craving center being activated every 90 minutes in your brain. It's a very different experience. Walk people through that protocol. If you want to ease your way into it and not do the white knuckle approach that I did. Okay, the protocol would be start with your breakfast. So change your breakfast first. Go from having a sweet breakfast that is just starches and sugars to having a savory breakfast built around protein. You can keep starches in your breakfast for taste, like bread, for example. And if you want something sweet, have whole fruit. Okay, what would you recommend? It's interesting that you recommend fruit. What would you recommend for a savory breakfast? I didn't say I recommend it. I say if you want to eat something sweet at breakfast, because you're used to it, have whole fruit because fiber is there. So it's less glucose spiking. For breakfast, I'd recommend a high protein breakfast. So I love almonds with feta and tomatoes, things like that. Ultimately, starting your day with protein is the best thing you can do. But in order to get people there, you have to go through a few steps. Protein or fat and protein? Protein first, some fats as well is really a good idea. But protein egg whites better than full eggs? No, no, that's been that's been debunked super long time ago. We don't have to worry about eggs anymore. So full eggs. I think many people listening to this will be surprised to hear that. So for a long time, we thought that if you ate something that had cholesterol in it, it would lead to high cholesterol in your blood. And people also thought that, ooh, high cholesterol is bad. It's going to give me a heart attack. Those two pieces have been debunked. One, we now know that when you eat something that has cholesterol, it actually doesn't really turn into cholesterol in your blood. Second, we also know that having high total cholesterol is not a good predictor of heart disease. Half of the people who have a heart attack have normal levels of cholesterol. Really? Actually, did not. Yeah. So we now know that what's more important is your LDL type B, which is a specific particle size of cholesterol. That's the bad stuff. And we also know that inflammation in your body and in your blood vessels is much more predictive of heart disease. So, C-reactive protein is a great test to do that actually predicts heart disease way better than total cholesterol does. So that's the piece in the blood. The food thing, we now know that one of the worst things to eat that actually makes this bad cholesterol is fructose. It's sugar. That is a much bigger driver of this cholesterol type than eating foods that have cholesterol in them. As a result, if in the morning you want to have eggs, totally great idea. So first part of the protocol, and this is the only part where I ask people to change what they're eating, is going from a sweet breakfast to savory breakfast. Because most people eating like cereals and stuff? Most people are eating fruit juice, maybe some bread, jam, cereal for sure. Most people eat starches and sugars for breakfast. They maybe they buy a muffin or a pastry or croissant or something like that, or maybe they just have a coffee with sugar in it. Most people start their day like that. The thing is, if you create a big glucose spike at breakfast, it actually controls your entire day. Your entire day turns into this roller coaster. And if you've never had a savory breakfast and you've spent your entire life having a sweet breakfast, you have no idea how much of a different world it is when you start your day with savory foods. To me, it's like in the movie you walk through the mirror to the parallel universe, like that's that's the power of switching your breakfast and not having a glucose spike at breakfast. So that's step one. And then I would say start eating your food in the right order. When it's easy, you don't have to be drastic crazy about it. Like when it's easy. Add a plate of vegetables at the beginning of your lunch and dinner. Add some vinegar to it. You can still eat sugar. It's not a problem. But if you eat sugar, have it as dessert after a meal instead of on an empty stomach and then use your muscles after a meal for 10 minutes. If you do those things, and this is all detail in glucose revolution, you will fundamentally change the biochemistry of your body and you're going to help your body thrive and your body and you are going to become partners in helping you live your best life. About 80% of the population has these glucose spikes, Tom.

The truth about cholesterol: Eggs and other sources of cholesterol. (37:48)

And not just diabetics. I used to think glucose was just relevant for people who had diabetes. Most people still think that this is what I'm sharing now. The science, this cutting edge science is showing us that every single person is going to benefit from this. It's easy, it's gentle, it's fun. You feel amazing. Like what else? So is it really that simple? So we've got don't eat the sweet breakfast. Yeah. Get your protein, maybe a little bit of fat, eat in the right order. You're adding in some vinegar. Add vegetables at the beginning of your meal too. And all of the benefits from your protocol that it really is that. That plus, I would say when you do each sugar, make sure it's as dessert, not on an empty stomach. And the movement after meals is good. There's other hacks in here like putting clothing on your carbs, et cetera. But you have to explain that. Yeah, I will. So, but if you do these things, it's truly, it changes you from the inside out, you know, like these spikes, your glucose levels respond instantly to what you're doing. So if you put these four five things in place, which are not very hard, like things change from within for real on a cellular level, it's like a whole different world. And actually right now, so I'm running a study on people from my own Instagram community. So I have about like a million something followers on Instagram now. And last week, I kicked off a study. And this is now closed and I've recruited the people that I have a few thousand people who are going to go. Yeah, who are going to go through this exact protocol I mentioned to you. So we're going to start with changing our breakfast and we're adding veggie starter, we're adding vinegar and we're doing movement.

Exercise And Glucose Management Strategies

Why levels is collecting 5000 people data (39:32)

And we're going to do this over four weeks and I'm measuring, I'm asking them to tell me about their cravings or hunger, their happiness, their energy. And then they're going to report to me anything that happens. So, for example, I have a lot of females in the study who might have hormonal issues, period stuff. So they're going to report that. A lot of men too are going to report on performance or whatever they see fit. I want to start doing more of these things, because so far I've just been translating other people's research into this information that's easily accessible. But now actually, I have a community of people who are really keen to just take this to the next level. So that's kind of the future. How many people in your community use the CGM? Very few, because most people in my community have a hard time affording, for example, my $20 book, you know. And those are the people I want to serve first. So I think hard to say, maybe like 5% of people are a CGM. Less. The problem is the CGM's in the market right now are really expensive. You know, like $200 minimum per month. So very few people can actually afford them. And personally, I think the CGM's that are currently on the market are not yet like amazing and great for the wellness audience. I think they're still very much in the biohackers fear of things, which is totally fine. But what would you want them to change? I would want them to stop focusing so much on the number and give people like a summary of how they're doing that is human, instead of being like 85 92. And then the person has to figure out what the fuck that means. It's scary. I get messages every day. It's scary. Yeah. What way? People message me and they're like, my glucose was at 85. Now it's 92. Is that a spike? Is it bad? Am I okay? Am I diabetic? Like data without proper support and reassurance is really scary for most people who are not super well versed in, you know, just devices and data in general. So I'd want them to change that. And I still think on the education piece is a lot missing. I think we can do much, much better.

Why we exercise and burn sugar snacks to burn fuel quickly (41:43)

Let's do some of it right now. What would you, because for me, the I was startled by how edifying wearing a continuous glucose monitor was. Things that I didn't think would spike me spiked me. The one that freaked me out this still I get very enthusiastic about this. So obviously I knew if you exercise you burn glucose and my wife and I had ice cream and I was wearing a CGM. Let me tell you that'll sober you up real fast about your ice cream. So I'm eating the ice cream. I'm looking at my number on the CGM and it's just going up, up, up, like 100, 110, 120, 140, 50, 60, 175. I was like, holy shit. So now I'm like, I'm really starting to get worried. Like this is really high. And so I started doing air squats. Now I did, I did a lot. I probably did close to 300 air squats, but my number, you can just watch it coming back down, down, down, down. Like as it's not real time, but it's fast. Like I would say within, I probably did them over the span of two and a half hours. And over that span of two and a half hours drop right back down to, I think I pulled it back down into like the 80s. So I was like, what? Like I was shocked at how much I could manipulate that number. Your muscles are your best friend in this glucose world. And that's one of the reasons where I tell people, if you're going to eat something that's high in sugar, do it before or after use your muscles, right? The best time to eat a cookie is before you go workouts, because it's not going to have that big of an impact on your body. You're going to get the pleasure, but then your muscles are going to soak that up real, real fast. Now do you get the glycation of the tissues? If you exercise and it goes right into the muscle or because it's being used by the muscle, like does that not happen? So actually, there's another question here, which is sometimes when you exercise, you see a glucose spike. Have you ever seen that? You were exercising, you had not eaten and it created a glucose spike?

Does exercising spike your glucose? (43:44)

Yes, but not like a big spike. Lisa gets a much bigger spike than I do because she works out a lot harder. Let's start with that. So it's your first question, like do you get location if it goes straight to your mitochondria to be used for energy? No, that's what's really cool about it. And the second cool thing that happens, when there's a bunch of glucose arriving in your bloodstream from ice cream, for example, usually your body is going to release insulin to bring that glucose and store it away. The problem is over time, too much insulin is a key driver of type two diabetes. Okay. If after the ice cream, you start exercising, your muscles are going to uptake that glucose without the need for insulin. Really? Yes. I always thought it was still using insulin. No. So when your muscles are exercising, they do not need insulin to uptake glucose, which is why it's so cool. That's really powerful. So I'll do that now. If we're going to have like a proper cheat, like if it's the holidays or something, then I'll do and I usually use legs, legs and back just because I mean, there's a big is a muscle booty man user booty. I guess I use my booty. I'm going to say maybe a little less exciting for a guy, but yes, I hear you. And it you really can mitigate like really mitigate the effects. Something that might spike me to 180 190. I can keep to 130, let's say, by even doing it before I eat or what I'll normally do is I'll do throughout the day. That way it's not like super obnoxious. So do a bunch of air squats, leg extensions, might throw in a little back, a little chest just to like round it out. Why not?

How to mitigate a sugar spike (45:25)

It's really so cool. And so that's why one of my hacks is this like 10 minutes of movement after your meals. You can actually just go for a walk and you can like fold your laundry or play with your dog or do the dishes like even just that within 90 minutes of the end of a meal is going to significantly curb that spike. And so instead of experiencing the spike, having the inflammation, the glycation, the insulin, then experiencing the crash, which puts you on that cravings rollercoaster that we're so familiar with. But this 10 minutes, you're reducing the spike and you're flattening the crash. So like you're acting on so many different powerful levers here to reduce the symptoms. And you feel different. You really do. Really different. This is one thing I'm glad you talk about because so I come from a morbidly obese family and trying to like convince them this isn't a moral thing. Like I'm okay, if you never lose weight, I'm not going to love you more if you get in shape. So this is just about how do you feel? How long are you going to be around? But trying to convey like you will feel better. And yes, without your protocol anyway, it's a little bit brutal getting to the other side. But it is so worth it. You just you feel you sleep better. Your joints don't hurt. You clear thinking more energy. It's really, really transformative.

5 strategies to beat cravings and improve overall health (46:54)

It is, but it's so hard. And I feel like to do the things to do the things sometimes when people think it has to be a cool turkey thing. I I work on helping people change their behavior in very simple painless ways. You know, these hacks, I specifically made them so that they're a no-brainer. They're easy to do. They don't require you any effort. And then slowly you start feeling better. And then it becomes this virtuous cycle. You're like, whoa, I feel way better today than I did yesterday. Let me continue, you know, because it's hard to get people to change their behavior. It's one of the hardest things like ever. Until you do it. Yes. Because now that I'm so used to feeling good, I don't cheat. Not so Lisa and I used to cheat a lot. Like we would do, we would starve ourselves all week and then all weekend. We would just go, but man, it doesn't eat as much junk food as we could fit in our faces. And it was admittedly, it had like almost an orgy quality to it. It was so bombastic. And like, I would get up early in the morning and I would drive to my favorite restaurant to get my favorite dessert. And so it had an excitement. So you could make a Saturday feel like Christmas day. And there's a cool thing to that. But you end up feeling so gross that now I don't do it not because I'm even really worried about anything. It's just, I don't like to feel like that. Do you remember Tim Ferris's for our body and he had that slow carb diet thing, which was kind of the same thing, like six days, you eat clean and then you pig out? I did that too. I just wanted to test everything. I'm just super curious. And I just felt so shit during those days. And I was like, ooh, yep. And my interception, like the, my ability to feel the inside of my body is really high and really good. And so if I eat a bunch of crap and I just do full orgy thing, I feel horrible. Much prefer, like having a little bit of sugar every day using my hacks so that I don't get all the horrible side effects.

Ad Break (48:46)

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Perspectives On Existence, Mental Health, And Alternative Treatments

Why do humans die? (49:31)

All right, my friend, back to today's episode. I'm going to die 100%. As of right now, there is no other option. But I don't understand people that don't want to live forever. I actually think that's a it's the wrong way to view the world. So I get that somebody may you may face the truth, which is as of right now, most people get so sedentary in their thinking that they calcify. And I think that the reason because I've often thought why do humans die? Like what's the point? The evolution came up with this solution because we could there are jellyfish that live forever effectively. I mean, if you die a traumatic death, you die a traumatic death, but they go back to an embryonic state and they revitalize and they just keep doing that for thousands of years. And we don't. Why don't we? As a species that has chosen culture as as like our thing, we don't come pre-hard wired with everything about 50%. The other 50% is total malleability and we've taken over everything. So it's clearly an amazing strategy. But for that to keep going, you have to have a sense of renewal. So I get why we die from an evolutionary standpoint, it makes sense. But I don't understand why people want to die. That's the part when like, that's somebody who's not doing things right here and now. For me, the fact that I'm going to die makes a lot of my life meaningful. Because if I was never going to die, I think that I would just feel like, Oh, what's the point of doing this today? I can just do it in 10,000 years. Read Einstein's dreams. Okay. This book, this is one of those things that the book says people fall into two camps. There's a bunch of short stories all about time. And one of them is, Hey, welcome to the world where nobody dies. And everybody bifurcates into two kinds of people, people that never do anything, because there's always time to do it tomorrow. And then people do everything because now all the things you've ever wanted to do, you can do you can do now here is an insight into my mind. I actually, I say this not with pride. This this has been a problem in my life and I'd be far more successful if this weren't true. I do not like that you can be anything you want, but not everything. That that haunts me. And I whatever trick of DNA I have, that makes me curious and allows me to be nimble and to constantly change and evolve. That thing also has given me this real difficulty saying I'm going to do this one thing. Having to choose like one path. Yeah, I find that distressing in a way that makes me even now I'm like adjusting my posture, it really bothers me. And so, but to bring it back to Einstein's dreams, I very much fall into the camp of I would do everything because now I don't have to choose. I have to do it sequentially, but you can get good at everything. Like that is does it give you a little bit of peace to think that maybe there are infinite parallel universities where you have done everything?

Existential anxiety, and broken back story (52:35)

None whatsoever because I don't get to experience them in the same way because I for a long time fantasized about why could upload my consciousness. Yes, but that's not me. No, that's my consciousness. And your consciousness can't do everything. Right. So there was a movie about this where a guy is terminally ill and a company pulls them aside and says, we can clone you, including your memories, all of that. Your family will never know. Are you willing to make the deal? And so he's like, yeah, for my wife to not be sad for my, you know, six year old son to grow up or thought I can remember to grow up with their father 100% I'll do it. But then the day of like actually handing off happens and you realize, oh, that's not actually me. I'm still dying. So now this is I don't even get to go through the grieving process. I don't get to say goodbye. Nothing. You can't say a word. And I was like, yeah, it there is no solace offered by that whatsoever. It's funny. The different existential anxieties each of us has. My main existential anxiety is that I am in a body like that to me has been the most difficult thing to accept. Yes. Since I broke my back when I was 19 and then I started having all these mental health issues. I think when I had my accident and then the intense surgery, I think part of me really thought that I was dead. So you didn't have any of the, you say it's not quite disassociation, but walking up to that line, none of that before the accident. Zero. Interesting. Whoa. Walk people through that moment if you don't mind. Yeah, absolutely. Do accidents? Yes. I have questions. Okay. So the accident itself, I was 19 on vacation with friends on Maui in Hawaii. They're like these fit dudes are like, we're going to jump off their waterfall. Jesse, you want to do it? I'm like, yeah, I'm cool. I'm not scared of anything. Jump off. Turns out one of my vertebrae explodes just by hitting the water wrong. No rocks. Nothing. Vertebrae explodes. I need to be flown back to Europe to have surgery. I lay in the hospital bed for a week before the surgery happens because it was like a holiday or whatever in Switzerland. When they take me to go to the operating room, I literally thought I was going to die because it's an eight-hour surgery that put metal rods, drills metal rods into your spine. Are you effectively paralyzed at this point? No, no, I'm fine. You can move. I can move, but the problem is if I move and one of the pieces of vertebrae is ruptures my spinal cord because there were 13 pieces like floating there, then I'm paralyzed. I wasn't allowed to move. That was the scariest moment in my life really, but then I wake up and I'm in horrible pain for a very long time, but then I start having these episodes of just feeling like my sense of self-fractures. I can no longer locate myself in my mind.

How Jesse's View of Existence Has Changed Since Developing DID (55:31)

What does that mean? Imagine you're really scared of spiders, like really, really, really scared of spiders. I'm married to someone like that. I take a living tarantula and I glue it to your forehead and it's alive and you can't take it off. You just have to live like that. Sounds less than ideal. That's how I felt about existing. To me, the fact that I was alive and then I had senses, that I had senses was the most terrifying thing I could ever imagine. So that's what I was going through. To me, just existing, was... Were you framing existence as suffering because you were in pain? Oh no, I felt way more ancestral than that. My consciousness wasn't even formed. I felt fragmented. It was like just my brain was bugging really deeply. It felt like my brain in the very inside, the deepest ancestral part of my brain that's just aware that you exist. I felt like that part was just not working. So I'm walking around. If I look at myself in the mirror, I have a panic attack. I'm like, what is this that I'm seeing? My mind is in many, many different places. I look at my hands. Was there any head trauma? No. I think it's just the stress that I was not able to move. And I think part of myself thought I was really dying. So that became the thing I was the most scared about. And it still happens once in a while, when I go through something very stressful. That thing comes back. I'm like, fuck, I'm in a body. This is so fucking weird. This is kind of like a different part of me. I think maybe my consciousness, the one that's not really in the body and that goes back to the universe when you die, that part is being like, whoa! You just dropped a bombshell on us here. So are you a dualist? I don't know what that means. A mind and body are two separate things. Or sorry, the spirit and the body are two separate things. I'm not sure. I don't know if I framed it that way, but I definitely feel like there are different parts of me and that they're not all one thing. Like, I think dying is important for me because I want to be part of the fabric, the energetic fabric of the universe. And I think that happens through birth and consciousness arises. And you kind of like carry this little piece of the universe with you and then you die and you fall back into like a dolphin jumping, you know, you go up and back down. To me, that's kind of how I see my life. But when the dolphin jumps back under the water, it's still the dolphin. Yeah, but it's now merged with the... Yeah. But that's what I'm trying to get to. Do you feel like there is you? Oh no, I feel like the dolphin would then dissolve. Okay. Yeah. I feel like before I was born, I was part of just the energetic universe. And when my body will die, I'll just be back part of the energetic universe. So actually dying does not scare me. And you don't think while alive that you're part of the energetic universe? So that's the thing I'm working on being more aware of. Because to me, being in a body feels very separated from the universe. And so I have to remind myself, like, I'm actually floating in this universal energetic soup and like, it's okay, Jesse, like you're still part of the universe. You're not this little, you're not like the absolute reverse of what most people have. It's like, being dead freaks people out. Yeah, it doesn't freak me out at all. But being alive, they're like, word.

Does Psychedelic Microdosing Help? (58:58)

I know. That is really interesting. Have you done psychedelics? Yeah. Well, now you have to tell me. So first of all, I've only microdosed. So I've never had like a real experience, but I am beyond curious. So given that you have this tendency towards what words should I use? Because you don't say disassociated. I call it splitting. Splitting. Perfect. So given the of this tendency towards splitting, I would think that would be exacerbated by psychedelics. Was it? It depends on the dose on the context of not ayurasca, but like acid, mushrooms, etc. It depends on the dose. And for me, for a long time, psychedelics were just going to show me the parts of myself that was still broken. Like at the same time as this splitting happened, I started having panic attacks. And I became hyper aware of my breathing in my heart. And I was like, I'm breathing and I have a heartbeat. Oh my God, so weird. Like literally, like being in the body was so strange. So I had to first quit the process of healing that fear. And now I'm cautious, to be honest. Like I only do them in specific settings, usually ceremonial settings. I take very little doses because I'm very like porous, you know, like things affect me very quickly. But what I usually get from them is, yeah, you're in a body right now. And that's okay. You need to be more comfortable with this, you know, and find the things in your life that make that more livable. So I write music, for example, that's a really big outlet for me. I have to take very good care of my body and just make sure I'm healthy otherwise.

The Critical Mental Health Hack Most People Miss (01:00:33)

That's interesting. So one tying mental health concerns to diet, I think is really important, as somebody who struggled with anxiety massively, and then finally realizing, oh my God, this is the vast majority of this is diet related. That was absolutely a transformational breakthrough for me. In fact, Lisa was just on the live and I happen to be sitting next to her and she's telling somebody asked about, Hey, I have this 18 year old anxiety. What do I do? She's like, I've never struggled with anxiety, but therapy can be really powerful. So I write on the computer and make it as big as I can. I'm like, anxiety equals diet. I'm like 100%. That person needs to figure out their diet. Absolutely. Not that they won't also maybe need therapy, but I'm like, the reason that we have this insane influx of anxiety now, I promise you is instigated by diet. It may not be the sole problem because I bet that social media doesn't help, but it is the body and the brain getting in a death loop of trying to say, Hey, there's a problem. And then the brain tries to write a story and it goes, Oh, well, we've got that big test or that girl rejected us or whatever. That's why I'm freaking out. No, it's what you're eating. And if you get that in line, things will get a lot better. For me, when I first was wearing a glucose monitor a week in, I started having this splitting episode again. I didn't know why. And by the way, for the better part of 10 years, I didn't know why they were happening and when and what to do about them. I was wearing my glucose monitor. So while I'm splitting, I scan. What do I see? Massive glucose spike. From that moment on, I was like, Oh, maybe the way I'm living and how I'm eating is actually causing me to split over and over again. And that's why I became so fascinated with glucose of all things. Because for me, it was like a light bulb went off. Like, Oh, there's something happening inside my body. And my conscious brain creates these symptoms in these states. Maybe so tell me that something underneath is not, you know, right. So that was the beginning. So completely agree. All right. So going back to the psychedelics. So you're porous, you take a low dose, but you had hallucinations. Interesting. But even like acid as well, like I take 50 micrograms. If that was called anything else, I might consider it, but acid just sounds fucking terrible. That's bad marketing. I don't want to eat anything. LSD. LSD, I guess. Yeah, that's better. So I take like, I was, yeah, I take like 50 micrograms and I'm fucking like 15, 50, which is small. But actually the problem that happened with me in psychedelics is that the first time I took any, I didn't really know what I was doing. And so I ended up taking LSD and mushrooms. Oh, God. I didn't know I didn't know anything about this stuff. Yeah, see, that's what I'm saying. I would never. Yeah. And actually, I think that was one of my problems that I didn't have enough of a like guardrail around this. And I should have been like a bit more. But I, what happened? You know, when I was younger, I really wanted to be cool. Like, I really wanted to be, you know, to do cool things. That's why I jumped off the fucking waterfall. I didn't want to. I was so scared, but I wanted to be cool in front of my friends. So anyway, the psychedelics is interesting.

Grounding (01:03:53)

But to me, most of my work as a human being has been to actually ground back into my body and into the earth instead of trying to like split my consciousness open. What do you mean by that? I can't tell if you're like super woo woo or not. I'm both interesting balance. I'm mega both. So when you ground, when you put your feet in your head, literal grounding. Yeah. So like on the grass, for example, like what I did earlier outside your house. So when you do this, you're essentially connecting your nervous system to the earth's nervous system. Yep. And any excess electrons? It's an electron transfer. Exactly. And the excess electrons go into the ground. And so you can rebalance your electricity. This helps me a lot, especially after I fly on a plane. I can feel my voltages. All the people say that. I'm so weird. But I have both Tom. I have like both mega scientific and also like I talk to the universe all the time. I just close my eyes and I see stuff and I just. You'd have to explain that. Talking implies that there's a two way conversation.

Intuition And Therapeutic Techniques

Intuition (01:04:54)

Yeah. Okay. So you do you actually think words say words intuition? I feel it. So I think I think I speak to my higher self or something interesting. And my intuition is very strong. And I try to listen to it and grow it. You know, my whole journey on glucose revolution, glucose goddess, like all this stuff I've built has been built on my intuition of, you know, when to do something, what to do, like everything, everything, even the fact that I'm here with you today, I decide whose podcast I come on based on my intuition when I get the email. So that has served me well. So I can speak. Do you think you have to train your intuition? Yes. Okay. I think so. Absolutely. Absolutely. Now, do you do you see that as the universe or as your subconscious? I see that as something that's the universe. I don't see that as something I say it's a literal way poetic way. I don't see that as something in my head. Interesting. No, it's not in my head. A sort of dualism here. It's not in my head. So there is a higher self that exists outside of your body. Yes. Yes. Interesting. But I'm connected to. Yeah. So that to me sounds. So I'm really trying to process through why I have a repellent feeling when people do that. So I've really thought like, why does it bother me so much? I'm exploring this out loud. I don't have a final answer yet. But my thinking goes something like this. We all have an opportunity to identify what is true. And the things that are true, if you're aligned with what is true, then you can more accurately move through the world. The way that I normally say it, but I found like a slight flam this the other day. And so I'm trying to be, I'm trying to find a better model for this. But I have seen people suffer massively because they don't understand how the world actually works. And when I say they don't understand how the world actually works, they don't understand how money works, how ascending in a job works, how their brain works, how diet works. And because they don't understand those things, they suffer emotionally. So some people will argue that there's no absolute. I think there is one absolute that we ought, as in a moral exercise, everybody ought to do their best to minimize human suffering. Now, never be able to eliminate it. But I think that that is the thing that we should strive towards. That's the one thing we should all just agree like, hey, is the thing that you're doing is that increasing human suffering or decreasing human suffering. That feels like a thing everyone should be able to get behind. Now, I don't think there's any utopias, there's only trade-offs. So now it's like, okay, you have to one look at the data. So I had a hypothesis, I tried it, that it actually reduced human suffering myself, other people, whatever. So that which is true are the things where you go, Oh, if I do that, because it's in alignment with the way the world actually works, then I will reduce suffering. So take glucose. Hey, maybe you want to eat cake and ice cream, but sorry, that's just not how nature worked out. And so if you eat all of that, you end up feeling bad. So even though it's temporarily enjoyable, it won to your point about inflammation. It happens to attack the inside of your blood vessels, which then also generates the bad cholesterol, which then sticks to the bumps in your inflamed arteries and you die. So it's like whether it should or not, it does. And so people that are aligned with the reality of glucose, like, Hey, maybe fiber shouldn't slow the absorption of glucose, but it does. And so aligning with those things, they just are true. And you can believe them or not believe them. We will almost certainly over time learn more about the mechanisms and realize we're only partly right right now and that there's a better truth to be something that is more accurate is probably the right way to think about it. And so we'll refine, refine, refine. And because your ability to understand the way that things actually work and thusly act in accordance and thusly reduce human suffering is why I push back on woo because the amount of times I see people that respond super positively to woo, it ends up moving their life backwards and from a human suffering standpoint. And so it's like when it's making somebody's life better, whether it's right or wrong, I'm just like, word, rock, do your thing.

Valuing Someone's Personal Experience (01:09:12)

But like when I see people like, yeah, they're moving in the wrong direction. And woof a goose sake just as because you feel like that's going to solve your problems, like that's not the way to go. I completely agree with you. And actually, it's pretty painful, even for me to think these things, because it would be so much easier if I just aligned with what most people think, or if I align with a specific religion, like, at least I would feel like I'm part of a community, right? But the reality is, and I can't fight it, my relationship to existence and why we're here is very personal. And I can't align with what's true, like, it's true for me, you know, and I think at some point I've had to just lean into that because otherwise I was constantly- - You need to finally meet by true for you. - So you say we have to agree on what's true? - No, very much. True doesn't give a shit what we agree on. - So what did you say we have to agree on? - What's right? - Things either are useful or they're not. So meaning, if you believe in gravity, your life is going to be a lot easier than if you don't. Like imagine for a second that I damage the part of your brain that allowed you to understand your relationship with gravity. And therefore, like even you'll see in puppies, they understand, "Ooh, walk up to an edge. I don't want to go over it." So they have an instinctual understanding of like, "Oh, I can fall and I will get hurt," or they've fallen an inch and known, "Ooh, that's an even farther," but we get it, right? So you understand, you don't know that it's gravity, but you know if I step off the roof I'm going to get hurt. If that gets broken, in fact, there are people that can't feel pain. They always die young. - Yeah. - Because there's nothing that tells them don't step off that high space, don't hold your hand on a burner because why not? It doesn't fucking hurt. So when people are disconnected from effectiveness, like pain is a way of aligning you to effectiveness. If you do this thing, you will damage your body and then damaging your body more likely to die.

Following Your Intuition (01:11:28)

Okay. So all I'm saying is, there are ways to behave that line up with things that will, and this is the flaw that I found, that will move you towards your goal. So I'll give you an example. Steve Jobs, and I don't know the story well enough, but it's directionally accurate, was convinced that he could fight the cancer by eating fruit. And that's a bunch of fucking sugar and that hastened the decline of a person who I wish were still around. So you get people who think that they're going to pray their cancer away. And while I think that the mind is freakishly powerful and that in no way, shape or form, am I saying that the mind and aligning your mind and like telling you like, let me tell you, if I had cancer, I'd be like envisioning my T cells going in and like killing the cancer. I would pray, I would laugh, I would fucking do everything. But I would also look at like, how do I create a genetically specific treatment to me that has some scientific rigor that is hopefully going to be even more effective. So I would pull out the kitchen sink. But my thing is, we will find over time, one of them actually works better than the other. And to not continue to want to figure out what really works, like if I hear somebody use the word quantum and they mean magic, I want to punch through the TV. I'm like, the fuck, like I get it. Or let's just throw AI at this little worker and actually like that. But AI turns me on. But you know, I mean, like the thing is, Tom, like my personal relationship to whatever higher self or intuition is one of the main reasons that I've been able to achieve what I have achieved. The fact that I felt when to do things that I felt which people to meet, which people to talk to has been fundamental to me making useful stuff and helping people, right? Everything from the design of the cover to the feeling I had when my agent reached out to me to what posts to do to how I react to emails I get from journalists or whatever, to which people to call to put in the book to what kind of stories to do on Instagram. Like a lot of the stuff has been driven by my intuition. I don't know what the fuck that is.

Pattern Recognition (01:13:45)

But it works for me. Can I tell you? Can I tell you what it is? Yeah, tell me. Pattern recognition. So there's a reason that your average seven year old is not going to be able to do that. Their brain isn't fully developed. They don't know how to interpret the signals from their body. And they just haven't done enough cycles to be able to put things together. So for instance, I am in humanly good at identifying who's going to be a prick and who's not. What do you think of me when you first met me? You are instantly warming. No, no, no, you know better than that. You are incredibly warming. You know that you are. I can tell in the way that you behave. And so but the reason that I can do that is twofold. One, I probably have a genetic disposition that I can read micro expressions. Maybe I'm also just better at when I see something. I remember it for the next time. So I know that there's part of it. I have not earned at all. But the other part of it is that I have spent 15 years, more now, almost 20 years interviewing people to hire. And so I've seen thousands of people, actually the literal number at this point is probably about 1600. I've seen 1600 people in an interview setting. And then I got to watch that play out over. They actually got hired. Was I right? Was I wrong? And so that's why I asked you when you brought it up earlier. I said, do you have to train intuition? You said, yes. So all of my defenses go down. Seems to be right. I don't think it's the universe speaking to us. But by the way, I'm very open. If it ends up being that the universe really is speaking to us, word, like I don't care. I don't have a dog in the fight. I'm just saying that we want to figure out what is actually true. Maybe it's just different names. For me, maybe I call it my hireself or whatever. But actually, I could be like, hey, pattern recognition software in my brain. Help me with this one. Like should I answer this email? I don't care what we call it. But here's why I care what we call it. And maybe I'm crazy. But if you say to the people that listen to you who are all running experiments in their own lives, hey, guys, this is intuition, you have to train it, you're going to pick an area and you're going to get good at this. You're going to run tests and come up with a hypothesis about, hey, when my gut feels this way, should I do this thing? And now try it out. Have that hypothesis run and see what happens. Then people, I think, will be more aligned with what they actually need to do in order to get good at that thing. If you're like, hey, you need to sit, close your eyes and connect to your body. Now, for me, there was a period in my life where connecting to my body told me that something bad is happening at all times. But that was actually from drinking monster, the energy drink. And some people, when they connect to themselves, they just want to destroy themselves and destroy everything. And by the way, I don't actually talk about this. Nor do I give any advice on this topic because I'm still in the data gathering phase. So your view on this is actually really helpful because I know that in 10 years, I'm going to want to go into mental health in one way or another. And I'm trying to figure out, like, could I use mental health when I'm doing TIG-Zoo-Coast, which is find the latest science, turn it into easy tips, and show you visually what impact it's having because people love seeing images and they believe images. And so it's a good way to illustrate science. And so I'm wondering, like, how do we measure, for example, nervous system state in a way that I can show you to be like, hey, when you shake after something stressful happened, your nervous system calms down and that's better. And you can see it like this. And that's good for your mental health, right? But like the mental health space is so complicated. And I agree with you. Do you call it woo? Do you call it intuition? Do you call it stress? Do you call it nervous system? Like, I don't even fucking know. Blue coast is much simpler. It's like, this is your blood sugar level. It's much easier to understand like mental health and your brain. A yes, I think you will be able to have that impact. You are when Lisa and I were first talking about you because we for people that don't overlap with us, Lisa and I have interviewed you on the same day. And so we were talking about, you know, what we'd read and all that. And I was like, man, she's really good at taking complex ideas and making them accessible. I've read two dozen books on glucose. And yours really is for somebody that that wants like an actionable understanding of it. It's money. So you applying that same idea to mental health, I think is incredible. I also think that we're going to find that it's probably more related to diet, environmental toxins and things like that than we want to believe. Not entirely, but I think it's emotional processing. Like, how do you metabolize emotions? How do you move them? You know, how do you, it's energy, it's like voltage growing through your body. And that's something I've had to deal with my, you know, the past 10 years, because otherwise I get overwhelmed. So I've had to learn to ground and to shake and to take all showers to train my nervous system to be more resilient, et cetera. I think that's the direction I'm going to go into. Like easy tips to make your nervous system more resilient so your mental health is more resilient as well. Yeah, that's really interesting. What draws you so much to mental health? My own suffering. Truly. Just because it was such a black box when I started developing those splitting episodes, I was living in London. And the people I was around, you know, my friends, they were very cerebral. And I felt really, really, really alone. Like, I had nobody older to turn to until I moved to California. And then I met people who were like, yeah, you went through a traumatic event, stress has held in the body. Like, let's move it. You know, shake, like zebra's shake after they were chased by a lion. I knew nothing of that. So I was holding, I think, so much stress in my body. I didn't know what I was supposed to do. I don't know, I was supposed to put it somewhere. I was clueless. You know, I was 19. Like I've, and so for 10 years, I could never be alone, could never sleep in a house by myself. Whoa, why I don't understand that. Because being, because existing was so scary to me. And being alone made you aware of that. Yeah. So I always had to be. What is it about being around other people? The funny thing is I get this so intimately. Safety. I felt more calm. It's like my brain just kind of went to that place when I was alone. Because if I was alone, I'd be like, my brain would be like, hey, why are we in a body? You know, just like stupid shit. And that would just come back up and I'd be like, no. And just being alone brought that back up. I actually had to, at some point, sit with it. And actually last year, for the first time, I came to LA in October of last year. So exactly a year ago, and I was like, I'm going to spend five weeks alone. And that was like the biggest test of my life. And I was able to do it. But back 10 years ago, I couldn't spend. Did you talk to anybody? Yeah. Yeah. But I was, I was living somewhere. You're never physically in the same space with somebody. Exactly. But you spoke to other people. And actually, what has helped me so much in my stress of being alone is remembering that I'm not alone. That there are people I love who also exist in this plane. And they're also on this planet. And so feeling like this connection has really soothed that stress. Because of my whole body, weirdness thing, I feel disconnected. You know how I explain like before birth after death, for me, it's really easy to see that I'm just part of this soup. As a human, my challenge, as Jesse as a human being, is to remember that even if I'm in this body, I'm still connected to the universe soup. That to me is the biggest challenge. So all my insecurities, I think, and my stresses have stemmed from there.

Differences Between Men and Women (01:21:02)

It's very interesting. What do you think about the differences between men and women? Like I found myself very surprised when you were talking about people being cerebral. And I don't take that as like a positive thing, just people sort of locked in their head. That feels inherently masculine to me in a way that I've never thought through. So I'm just super curious. I think so. I think most people are completely disconnected from their bodies. And to me, that's what cerebral means. Like people who are not aware of how their body is doing, what emotions are in themselves. There's this word interoception, which is like the ability to introspect about your internal state. So if I close my eyes right now, like I feel okay, like there's a bit of like adrenaline in my stomach, like there's energy in my legs, like I can feel everything, you know? And that took me a long time to be able to do before I was clueless. So I was just hanging out with people who were in their early 20s, who were studying, who were just like partying and studying math. I mean, I didn't have teachers to turn to who were like, let me explain to you, your body holds stuff. So if your brain does not feel good, maybe look at your body.

Cranio Sacral Therapy (01:22:17)

And then I did cranio sacral therapy for the first time. Say that again. Cranio sacral therapy. So sacral. So cranio is here. Sacrum is the base of your spine. And so cranio sacral therapy is literally you lay down, and this person puts their hands under your head and doesn't move for an hour. And that, yeah, and that puts your body in a state of safety where things can start coming out and processing. So the first time I did it, this person held my head like this, and all of a sudden, I started feeling in my legs the exact same pain that I felt when I woke up from my surgery. Intense burning in my sciatic nerves, intense. And then I started crying and crying. It was just stuff in my body that needed to be moved, you know, and then until you feel safe. Why touching your head do that? It just made me feel safe and it gave my body the space to process what it needed to process. That's how I see it. All right. Here's going to be a super random thing. This is one of the most earth-shattering things I ever heard. This changed my thinking about life. No joke. My mom did not mean it to be this deep, but she gave me an incredible insight that ended up influencing my marriage massively. And she said, so that you know, women need to trust a man to have an orgasm. And I was like, what? That was such a bizarre statement. I was like, trust an orgasm. How could they possibly be related? And so that was one of those where I was like, wow. So when you talk about someone putting their hands in your head and you feel safe, that's such a foreign concept to me. And I don't know if that's me and other guys would be like, no, Tom, of course, that's exactly what we feel. Or if it's like all guys in the world right now are tilting their head like a puppy going, what? That's really interesting. I can't relate that, but that doesn't mean that it isn't fundamental and amazing. We don't know shit, man. I can't tell you exactly why it works. I think the people who practice it, they kind of know they're... Does it matter who they are? Like if a stranger held your head like that, would you still feel safe? No, I don't think so. So this was someone you knew and trust? No, she was a practitioner that I got introduced to through a friend. And then I did it for years actually, like once a week. You would just go and she would hold your head for an hour. Would you run through the same things or would it be different every time? It's literally... I have no idea. Sometimes I didn't feel anything, sometimes something would come up and I would feel an emotion or something, but most of the time I felt nothing. It was just a place where I felt like I could finally let my nervous system just like rest. And in that state of rest of the nervous system, stuff that was stuck, that were stuck, were able to come out and move through me. Do you meditate? No, it doesn't really work for me. Because what you're describing is exactly how I feel when I meditate, other than it comes out of me that I don't feel. But the sense of like totally like letting go, relaxation, but my nervous system. For me, it's the body. So in order to get to that state, meditation doesn't work. I need to shake or stretch or ground. That works for me. I think just my body is like really that's what needs to be calmed. I think my mind is okay. It's just that like it's the body thing. You know when you go through something stressful, you can lay down and put your feet against the wall and lay down on the floor and just kind of bounce off the wall. And that rocking soothe the nervous system and really flushes like stress out of your system. Those are the kinds of things I use a lot to move the emotion because I noted if I don't move them, then I start splitting, you know, a couple days later. So that's what I've learned. So I'm actually doing pretty fucking good now. I understand. It's really fascinating. Okay, so obviously we have a massive diet approach. I can't remember the two words, but cranial something therapy. I mean, that's just one thing. I just try to go through some of the things you do here. I want to see if there are more. I do shaking, shaking, stretching, stretching, definitely avoiding glucose spikes was the number one foundation for me. I I journal. I sleep as much as I can. I try not to drink alcohol. And I spend time with people that make me feel safe and peaceful. And I sing that really helps me the vibration like, "Oh, my wife who can't sing to save her life sings and loves it so much." It is really interesting. It's really interesting. So you guys both need to move your bodies though in very different ways. I need to still my body, which is interesting. I need to be in the dark, eyes closed, completely relaxed. And and this is the one thing that it sounds like woo, but there's almost certainly something to it. You're like, "Dory guys, not woo." No, no, no. What whatever is true is true, please understand that if tomorrow I realize that all of the things that they're saying are accurate, I will get behind them a thousand fold and be like I was incorrect. It is only that I see people suffer when trying to chase that and it isn't adding up to anything. And my gut instinct is simply that person has identified something that works for them, but in the way they explain it, they make it mystical rather than grounding it in something that somebody else can experiment with to see if it works. For me, for meditation, I can meditate in any posture, any pose, whatever. But the one where I'm like, "If you'll let me cross my legs into your style and rest my palms like this for people that are watching on my lap, oh my God." There's something about the energy circling, I don't know, but it feels so good. And then if it's pitch black when I do it, wow. And if I really want to get to another level, it's pitch black already outside and I can drape something like a t-shirt, a really soft t-shirt over my face. That is heavenly, heavenly. Like that, if I'm really stressed out, that is a silver bullet. It doesn't just help me, it is a silver bullet. It is unreal with that. That's so fascinating. If I'm really stressed out, I need to spend an hour on a rug kind of like this one and just stretch every joint in my body and just like move into whatever tightness I feel and really just like, and that moves all the stress out of me. So interesting. Yeah, this is just like diet. People have got to experiment for themselves because sitting the way that I sit works for me, but my wife does. I know. In the same way that I think that all this glucose information, people need to know this. Like it's just basic education to feel good. To me, this is the same level as drink water and get some sunlight. Like we need to know this. I want to also help people learn all these really easy tips, whether it's meditation and doing that, whether it's breath work or whether it's shaking, whatever. We need to show people that it's not scary and it's easy and there's a scientific reason that it works. And then you can really find these tools that make you feel better.

Inflammation, Weight Management, And Social Media

Inflammation (01:29:44)

That's what motivates me. I love that. Talk to me a little bit more about inflammation. What is inflammation? Why is it so problematic? And how do we reduce it? So, you know, when you cut your hand or something, your skin, and then there's a little hole and then it gets red around the hole, like that's inflammation. That's your body sending a bunch of stuff to help repair the cut. So it's a state of alert. It's a state of alert that your body goes into and it's usually very beneficial. The problem arises when inflammation is chronic, so constant, and it's just not going anywhere. That's chronic inflammation. How do we end up there? So there's three different pathways, but what I want to say is that today, three out of five people in the world will die of an inflammation-based disease. Like heart disease. Are you calling cancer? Yeah, cancer is inflammation-based. Heart disease, Alzheimer's, cancer-type 2 diabetes, they all have a massive inflammatory component. And for the brain, inflammation is also something that probably drives a lot of mental health symptoms, right? Because your brain is full of cells that are full of mitochondria that are very sensitive to all the stuff that can happen to them. So inflammation, lots of different things that can drive it, I mean, from not exercising to smoking to alcohol, whatever. But in the context of food, what happens is that if you have big glucose and fructose spikes, as I mentioned, like your mitochondria become overwhelmed.

How to reduce inflammation. (01:31:05)

They create reactive oxygen species and free radicals, and then those lead to inflammation. Too much glycation also leads to inflammation. Too much insulin also drives inflammation. So it's just like a big concerto of lots of stuff that drives out inflammation. Stress drives out inflammation, everything drives out inflammation. So the more you can reduce it, the better off you'll be. And oftentimes it's just simple things. Exercise reduces inflammation, that's good. Enough sleep reduces inflammation, avoiding glucose spike reduces inflammation, etc. Yeah, this is one of those things that when I watch people struggle, suffer, whatever, it really does come down to a few simple things that you can do that now, because I interview so many people, just seems so self-evident. But then I'll speak to people close to me. And they're just like, wait, what? That has that impact? Like what you were saying about ancestral fruit. It's like guys in apple today is not the same as an apple 50,000 years ago. And when we begin to understand all these little insults and things that we do to our body, but if you want to like really help yourself, it's get plenty of sleep. Save every breakfast. Save your breakfast. Get that fiber.

How to burn fat. (01:32:41)

Moving after eating no sugar and empty stomach. Some vinegar, if you feel like it, if it floats your boat, that'll get you a long way. Because if you start with a diet approach with these easy things, then your sleep gets better. So you can't just say like, okay, I'm going to sleep more. Sometimes you just can't sleep because you wake up, you have a hard time falling asleep. And if you go the glucose angle, a lot of things fall into place. It's a really good place to start. That's what it is. It's a really, really good, easy, gentle, enjoyable place to start where you will feel the effects immediately. That's why it's so powerful. One thing I want to get back to is fat. So I am very concerned about people that store fat. I'm also worried about people that can't store fat because I'm with you. Because actually a lot, fat actually also is inflammatory. Exactly. Yeah. But having fat itself becomes inflammatory. So thinking of fat as an organ. So how one, do you agree that thinking of fat as an organ is the right way to think about it, meaning that it will produce hormones and that thusly that organ, producing hormones affects your body and can make it like fat protects itself. It doesn't want to be broken down. It wants to resist being burned. And if it resists being burned and it's inflammatory, as you begin to pack it on, and you even mentioned earlier that there are some people that they're never burning fat. They have so much insulin in their system, which is there because of the glucose that they, you can't burn fat if you have elevated insulin levels, which means super hungry and hungry and hungry, even though you have all these reserves. And that's a vicious cycle. And then it fucks up your hunger hormones and your hungry all the time. But you have all these reserves. Do I agree, fat is an organ? I don't really have a strong opinion about the wording. I agree that fat is something that has an impact for sure. I find that unfortunate that there's so much stigma around it and shame and all this kind of, you know, industry. Yeah, this whole industry built on the fact that, you know, if you have cellulites on your legs, like you're not worthy of a woman, it's like, what the fuck are you talking about, guys? You know, this whole thing about cellulite being bad was invented in the 70s by a magazine. They were like, what's the next thing we can make women feel really bad about? And they were like, Oh, what about those little dimples women get on their legs? And they were like cellulite. If you have it, you're not sexy. So anyway, the whole industry around it is really fucked up. Is it better to have less fat for your health? Yes, of course. But I don't like going after fat. I mean, if you're fat, it's bad. You should do something about it because I know what it's like to be on the receiving end of diet culture and all the shame surrounding it. So it's not because you lose fat that you're going to feel happier. And you know, it's a side effect. You know, weight loss is good as a side effect. But I think the better way to go about it is to think about health. And then as a consequence, fat loss happens. Yeah, I sort of agree. So here's my concern. Nature has certain results on the brain. So the brain as a result of evolution for whatever reason, one being lean feels good. Yeah. Now, I won't say I'm not going to push the skinny women should absolutely carry more fat. And you have to be very careful because you can lose your period if you get too lean. So this is not a I'm not saying, Oh, people should be way fish or anything like that.

Should you lose weight? (01:36:12)

But when you're in what from an evolutionary standpoint would be a quote unquote healthy weight, meaning literally from the inside out, not the outside in, but that you're a healthy weight from the inside out, you're going to feel better. Yeah. I don't want people to feel it's a moral decision because it's not like you are not a better person if you lose weight. But you will feel better from just going back to my thing about what is true. It is true that as you get your, your fat in order, it will you'll have a better hormonal profile, which will make you feel better. You will have lower inflammation. You'll have more flexible metabolism. There's there is a thousand things that are going to be going right for you that are going to make you feel better. I agree with you. I think the only thing is some people go to a very unhealthy extremes and follow like detox diets and shake stuff just to lose weight. And that's really what I'm against the industry around shame. You can get into a death spiral. There is no death. And so it's just how you get at it. It's not coming from shame. It's coming from desire. Yeah. And look, I am well aware that people can get into really dark places pursuing that. But I think they're already in a dark place and that just becomes the way that it manifests. Not that that thing itself is the cause. Now, man, trust me when I say I'm not downplaying the mental health crisis that I think we're going through right now, that I think is wildly exacerbated by social media. Oh my God. I know the fake body filters and stuff. And I have a half sister and she's 16 and just like seeing the world that she's growing up in and all the social media stuff and how she even filters her own face.

Social Media (01:37:41)

Like posting stuff, it's just like it's so toxic, man. It's really that shit is scary. Yeah, it is. And I'm not sure what to make that because I am in love with virtual worlds and being able to build a virtual identity. But I'm in love with it because I know how to use it in a way that doesn't become problematic. You're an adult. I am an adult. I don't know. That does inoculate me in some ways for sure. For sure. In fact, I don't know why I'm downplaying that. That's huge. And I am very glad that I did not have social media as a kid. That should terrifies me. It's one of the reasons I'm very glad I don't have children. But yeah, so I'm super excited about what the future brings. In fact, that before we started rolling, I told you I saw this tech demo today that was fucking unbelievable. And so that kind of stuff gets me so hyphe about where we're going. But at the same time, I know how quickly people can get a deranged relationship with themselves, technology, instant access to the world's opinions. It's tough. It's a lot. But then again, everything I've built, I basically built on the back of Instagram. If I didn't have Instagram to start my glucose goddess account three years ago, I wouldn't be here with you today. To me, it gave me first of all feedback during three years, daily feedback from the community, telling me what they like, what they didn't like, what's okay, what's triggering. I've just built my message and my content based on just constant feedback. I built my content like I used to build products in Silicon Valley with constant user feedback, right? And Instagram, if that didn't exist, it just wouldn't happen. So there's amazing sides to it. But also, I decided early on to not post any of my personal life on Instagram. People don't know who my friends are, you know, where I live. Like it's just completely separate because otherwise, I think it can get very, very dangerous. There's so much hate and stuff going on on there. I've protected myself.

Insta Check (01:39:56)

It's crazy. I can already tell you right now, based on things I've said, you shouldn't read the comments on this video. Because yeah, I'm not going to because I used to, I used to have a Google alert that would send me an error every time my name popped up on the internet. And Tom, I thought that it was my job. I was like, I need to see, I need to feel this pain. It's part of my progress. And at the end of the day, it was like actually, like, no, it's too much. But I don't read the comments anymore. Getting, getting some feedback is useful. But getting really unfiltered feedback is rough. I super I don't know that it's very helpful. And so I am simultaneously like you, everything we've done at impact theory is a result of social media. I could not be more grateful for it and the positive people I have encountered through social media. I'm very careful how I curate my feed. But at the same time, wow, is there an underbelly that is terrifying and people can be so mean. It's crazy. And look, I, I try to remember if you're throwing that kind of darkness into the world, you're in such a gnarly place, I have never once put out like a negative comment into the world. I'm like, why would you do that? Like, that's just, that's dark energy. I don't want to be in the energy long enough to type it. Exactly. Let alone know how it's going to end up impacting somebody's day that's so gross. But that shit is real, man. It is real. It is real. Now, I don't know about your Silicon Valley exploits. Oh, I only know about the glucose goddess.

Work Challenges And Online Interaction

Dealing with a difficult work situation at 23andMe (01:41:29)

Okay. So tell me about it. So before, actually, I first wore glucose monitor three years, four years ago, because I was working in Silicon Valley and we were testing a bunch of new devices. So I worked at 23andMe for five years. Oh, wow. Yeah. I, so to go take you back. So break my back, I'm in London. I'm doing a mathematics undergrad degree, break my back. I'm like, okay, I want to go into health and understand what the fuck this thing is. So I studied biochemistry in grad school, and then I decide I want to go to Silicon Valley because that's where the forefront of health is. In my manner, I was like, health tech is happening there. So I fall in love with 23andMe. I beg them for a job. They gave me an internship and I ended up staying there for five years and leading all of the sort of cutting edge, like health stuff we were doing in terms of integrating new data sources, turning genetic results into action for people, translating science into understandable things, understanding how you build a product, how you work with designers, engineers, how you prioritize features, how you get user feedback. I mean, my time there really gave me an incredibly solid base from which to then build my glucose project. It was amazing. I had the best time. And now your full time into health. Oh, yeah. It's been two years. So two years ago, I left 23andMe. I actually went back last week to give a talk. It was amazing. So two years ago, I left, um, to dedicate myself full time to glucose. And when I first left, because I was in Silicon Valley and when you were in that environment, whatever idea you have, people were like, start a company, raise a million dollars, make a tech product. So I kind of was being sucked into that, um, mindset of like, okay, I guess I have to build a tech company. Thankfully, my intuition or my pattern recognition software, whatever kept telling me like, I just don't want to raise money. Like raising money feels really not like what we should be doing. So after playing with this idea for six months, I decided, no, I'm going to focus on content. And then, uh, a couple weeks later, the woman who's now my agent saw my Instagram and said, Hey, I think you should write a book and I want to help you. And fast forward, two years later, you know, I went from when she met me, I had like 10,000 followers, sorry, from 10,000 to, you know, over 1 million now. This book has sold over half a million copies in four months. Damn. Throughout the world, 40 languages is being translated into graduations. That's amazing. Number one bestseller in six countries now. So yeah, came a long way. It feels like way more than three years ago than I started. Just like, yeah, it's very impressive. Thanks, Tom. I know what it takes to build something like that.

How to reach Jessica on social media or online (01:44:18)

Jesse, thank you so much for coming on. Where can people follow you? Instagram at glucose goddess and check out glucose revolution, my little baby that I made with a lot of love and care and knowledge.

Conclusion

Outro (01:44:29)

It's it really is amazing. It's a fantastic book. All right, everybody. If you haven't already, be sure to subscribe and until next time, my friends, be legendary. Take care. Peace. If you want to learn how to reduce inflammation and live until you're 105, click here now. That our epidemic of Alzheimer's and Parkinson's and memory loss is laid at the feet of